Love 'em or hate 'em, iPhone gossip is the chief sustenance of tech bloggers and journalists, many of whom scrutinize the credibility of every rumor, no matter how preposterous. The reason? Page views, of course. You see, readers love iPhone rumors--perhaps even more than they love griping about them.
In short, iPhone rumors are very, very good for the bottom lines of mainstream and tech news sites. They may not be so good for Apple itself, however. In the quarter leading up to last year's launch of the iPhone 4S, Apple's iPhone sales fell 16 percent from the previous (third) quarter.

























