Evidence is mounting of a growing cynicism regarding green initiatives within the IT infrastructure space. We may be reaching a point where vendor hype has hit a saturation point and beginning to meet with customer resistance. While there is a genuine concern about data center power consumption, particularly with regard to accommodating increasingly dense technology footprints, the larger concern for most, particularly in the current climate, is controlling costs.
One of the sources of frustration with vendor-driven green initiatives is that true efficiency improvement requires a holistic effort. The efficiency of one device is often impacted by associated elements in the supply chain, all of which may be dependent on external factors, such as positioning and layout for cooling within a data center.















