Last month, a federal judge ruled that eBay Inc. had fulfilled its obligations to investigate and control users who were trying to use its Web site to sell counterfeit Tiffany goods -- a decision that put the onus on Tiffany & Co. to monitor eBay's site itself.
The ruling by U.S. District Judge Richard Sullivan was a major victory for eBay in its fight with Tiffany and other luxury goods companies over the sale of their merchandise -- counterfeit or otherwise -- on its auction site. If the ruling stands, it could have big implications for trademark owners, which would have to deploy technology to scour eBay's site for counterfeit and pirated goods, have employees manually monitor the site or pay other companies to watch it for them.















