Earlier this month, the guardian of the Internet’s domain name system, ICANN, played straight into the hands of the ICM Registry. ICANN trumpeted the news that a sexy new top-level domain has been approved for rollout later this year. ICM Registry hopes to get what is coyly called the adult entertainment industry to register domains with the suffix .xxx.
What's in it for the skin merchants? Not much--just a chance to market what they are currently selling quite successfully from .com domains. By raising public awareness of this announcement, ICANN and the news media have given publicity to something that is, in essence, an unwanted product.
















