Each semester, the same scenes play out at collegiate bookstores across the country: long lines, arcane return policies, exorbitantly priced sweatshirts, overeager freshman, and textbooks whose prices add up to more than a typical monthly car payment.
Shopping-savvy students increasingly are avoiding the traffic jam and lessening the sticker shock by choosing to rent or purchase used textbooks online. But as a generation heads to school armed with multiple mobile devices, publishers are beginning to offer digital alternatives to traditional course materials.