It is eighteen months since Windows Vista was launched with the slogan "The 'Wow' starts now." Far from wowing users, however, Vista left them cold. They were unhappy with its speed, with compatibility issues and with what seemed like gratuitous changes to well known functions.
All through 2007 and into 2008 the beat-up continued and Microsoft's rivals, most notably Apple with its engaging comparison advertising, made hay with little effective response from Redmond. Microsoft, a company once renowned for its marketing and for swift PR responses to even the mildest slight, seemed to have lost its mojo.
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