Robert X. Cringely
As someone who's been in this business since mammals were still the new quadrupeds on the block, I've probably logged 3,000-plus hours on the phone with tech support for various companies. The pain threshold for those experiences has always been somewhere between having oral surgery without anesthetic and attending a Justin Bieber concert without earplugs.
Over the last few years, though, getting gear fixed has become much less painful, and the reason is simple: remote support. Letting the geeks take control of my PC over the Net and fix it while I watch has finally made tech calls bearable, if not exactly pleasant.