If this is part of Redmond's alleged scheme to steal the Mac's look, it's got the wrong idea.
Microsoft has announced plans to peddle Windows 7 desktop space to advertisers, who'll create Windows UI themes--customized backgrounds, audio clips, and other elements--that highlight their brand, Computerworld reports. In fact, some advertiser themes are already available in the Windows 7 Personalization Gallery, including desktop pitches for soft drinks (Coca-Cola, Pepsi), autos (Ducati, Ferrari, Infiniti), and big-budget Hollywood blockbusters (Avatar).