6. Take a survey.
Surveys give you a good excuse to appear in relevant newsgroups, forums or related newsletters and provide a link to the survey page on your website. Let participants know you'll send them the results if they give you their name and e-mail address. Because participants have to come to your site to fill out the survey, you should be able to take advantage of all that new traffic and generate a significant number of new opt-ins.
7. Offer a members-only forum or discussion board.
Members-only forums and discussion boards can be a major draw for people in niche markets. You can step in and provide a place where like-minded people meet and discuss their hobbies or their concerns.
Besides attracting opt-ins, this will also give you a great opportunity to learn more about your customers and what kinds of products or services you can develop to further meet their needs--and grow your business. You'll need to establish some community rules and moderate the forum, but in the meantime, your subscribers will be creating valuable content for you.
8. Offer members-only specials.
One of the easiest ways to encourage visitors to opt in with their personal information is to offer them a chance to save money. It can be as simple as something like this: "Do you want to receive our special MEMBERS-ONLY offers? Every month we bring exclusive deals to our subscribers that you can't get anywhere else! To start saving now, just sign up below." This is a great way to drive opt-ins and sales and to make your potential customers feel appreciated before they even buy your products.
There are many different opt-in incentives available--you just need to apply a little creativity to choose the one that's right for you and your target market. The first step in creating a solid opt-in strategy is to consider the people you want to opt in to your list. Just as the best businesses are created in response to the needs of a specific niche market, so are the best opt-in offers. With some customizing, any one of these ideas could build you a highly targeted opt-in list.
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