Web 2.0: The Skills Behind the Buzzword

Putting Web 2.0 to Work

You'll need more than just solid programming skills, however, to make Web 2.0 stick. Web 2.0 is about serving the needs of clients and customers, which requires an understanding of what appeals to specific audiences. Experts in Web 2.0 often collaborate with marketing and other non-IT staff members to develop a company's online strategy. Basic classes in business communication, project management, Web design and consumer marketing can be wise supplements to technical training.

The hype surrounding Web 2.0 may fade, but the real changes it represents won't go away anytime soon. As a result, taking the time to acquire or improve your Web 2.0 skills can be beneficial to your career. With skilled developers in short supply, you'll be of greater value to your current firm and put yourself in a stronger position when searching for new employment.

(Katherine Spencer Lee is executive director of Robert Half Technology, a leading provider of IT professionals on a project and full-time basis. Robert Half Technology has more than 100 locations in North America, South America, Europe and the Asia-Pacific region and offers online job search services at www.rht.com.)