Yahoo Acquire IndexTools' Analytics Business

Mikael Ricknäs, IDG News Service

Wednesday, April 09, 2008 5:10 AM PDT

Yahoo continues to make moves as Microsoft tries to acquire the company. Today it announced an agreement to purchase substantially all of the assets of Tensa Kft, more commonly known as IndexTools.

The acquisition includes IndexTools' Web analytics business and technology as well as its Tensa R&D Kft. subsidiary, according to a statement from Yahoo.

Yahoo isn't divulging how much it's paying, but the deal is expected to be completed in the first half of 2008.

What Yahoo wants is IndexTools' technology for analyzing client's online marketing efforts.

It will extend Yahoo's current analytics platform by adding capabilities to deliver insights and metrics for online campaigns that run across Yahoo's entire network, according to Yahoo.

Additional capabilities will enable third-party developers to monitor and optimize the traffic performance of their applications.

Small-to-medium sized businesses are Yahoo's first target.

This is the second time this week that Yahoo has made a significant announcement. Monday it said that it will have a Web-based system in place to buy online ad space across some 600 newspapers and other online sites as soon as July.

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