Quantcast
RSS

Report: Yahoo-Google Partnership Under DOJ Scrutiny

The U.S. Department of Justice (DOJ) has opened a formal antitrust investigation into the advertising partnership between Yahoo and Google, the Washington Post reported Wednesday.

On June 12, Yahoo said it would run advertisements supplied by Google alongside search query results, a four-year deal estimated to bring Yahoo up to $800 million in revenue a year.

"We are continuing to have cooperative discussions with the Department of Justice about this arrangement," Google said in a statement. "We are confident that the arrangement is beneficial to competition, but we are not going to discuss the details of the process."

Yahoo did not have a comment.

The deal with Google, which already dominates text-based search advertising, was widely characterized as a move by Yahoo to deflect Microsoft's acquisition attempts.

In April, Yahoo and Google informed the DOJ of a planned two-week test of the advertising program, which was limited to U.S. traffic on yahoo.com and comprised no more than 3 percent of total search queries.

After reaching a larger agreement last month, the two companies said they would delay implementing the program for three and a half months pending a voluntary review by the DOJ, the Post reported. But the newspaper characterized the DOJ as now undertaking a formal investigation of the deal.

Was this article useful? Yes 0 No 0
Add Yours

Comments Readers reply with their ideas and expertise.

Subscribe to this discussion via email or RSS
  • What do you think?

  • Great year-end deals for small business!
  • Get 24/7 live remote AT&T Tech Support 360* service along with select Lenovo* PCs (with Intel® Core™ 2 Duo processors and save up to 200!

    Learn more

  • HP EliteBook* 6930p Notebook with Intel® vPro™ technology and a free HP Basic Docking Station - $641 instant savings!

    Learn more

Business News Daily

Get the latest technology news that's important to you and your business, fresh seven days a week.

Internet downloads

Featured Webcasts

Free Whitepapers

Software and Services Whitepapers from PC World

More whitepapers »

Whitepaper Alerts

Get updates on white papers, case studies, and spotlights on tech products and solutions for your business.

PC World's Marketplace

Sponsored Links