Software / Services August 21, 2008 2:20 AM

WSJ: Microsoft Hires Seinfeld to Bite Apple

Microsoft plans to hire comedian Jerry Seinfeld for its new marketing campaign, the Wall Street Journal reported Thursday. Steven Schwankert, IDG News Service

Apple keeps pummeling Microsoft in its ads, and yadda yadda yadda, the world's largest software maker plans to hire comedian Jerry Seinfeld for its new marketing campaign, the Wall Street Journal reported Thursday.

Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend US$300 million on a new series of advertisements designed around its "Windows Not Walls" slogan that will feature Seinfeld and Microsoft Chairman Bill Gates.

Seinfeld will take home $10 million for his role in the spots, the report said, citing people familiar with the situation.

Microsoft is not only trying to turn around a stodgy corporate image, but also wants to reverse recent product misfires, including the Windows Vista operating system and the Zune digital music player.

Apple has rubbed in Microsoft's lack of success and highlighted its own winning streak in a series of "Mac vs. PC" ads.

The campaign is due to debut Sept. 4, and is being produced by advertising agency TBWA/Chiat/Day.

Sponsored Resource:Improve your network with the right mix of features, performance and pricing.
Sponsored Resource:Growing your business requires the right tools. Dell's networking servers can help.
Sponsored Resource:Thinking about a new Laptop? Lenovo has models to meet everyone's needs.
Sponsored Resource:Twitter: A how-to guide for using Twitter as a business tool.
Sponsored Resource:Smartphone security threats are on the rise. Is it time to safegaurd your device?

Comments Readers reply with their ideas and expertise.

Subscribe to this discussion via email or RSS

What do you think?

Posting comment ...

Save on Printing Costs

How a print management strategy can benefit your bottom line. Read more here.

Business News Daily

Get the latest technology news that's important to you and your business, fresh seven days a week.

Best Prices on Groupware

Outlook 2007Price: $81.49
Office Outlook 2007 (Academic)Price: $52.50
MobileMe (Full Product)Price: $67.00

Outlook 2003 (Full Product)Price: $99.00
Office Outlook 2007 w/ Business Contact Manager (Full Product)Price: $105.41
Exchange Server 2007 x64 Enterprise (Full Product)Price: $2900.33

See all Best Prices on Groupware

See also: Best Prices on Antivirus Software, Best Prices on Security Software, Best Prices on Backup Utilities, Best Prices on Productivity Software, Best Prices on Management Software, Best Prices on Software Suites

Latest in Business Center Blogs

Tech Inciter - November 23, 2009 7:53 AM
Will Chrome Breed Copycats? Internet Explorer OS, Anyone?
Chrome OS is a dangerous product for Microsoft, to which the company needs to respond. Internet Explorer OS, anyone? Aand how about a Firefox OS and even Opera OS? This is a game every browser can play.
BizFeed - November 23, 2009 6:53 AM
Apple's iPhone App Store Approvals a Necessary Evil
Apple has taken some heat for the iPhone App Store approvel process. Love it or hate it, though, the App Store approval process is a necessary evil.
Tech Inciter - November 22, 2009 10:47 PM
Does Second-Hand Smoke Really Void Apple's Warranty?
There are excellent reasons not to smoke cigarettes. And there are also stupid reasons, like Apple's claim that cigarette smoke can void its warranty. Really.
Tech Inciter - November 22, 2009 6:12 PM
Will Chrome OS Lead to More Powerful Win7 Netbooks?
Netbooks running Windows 7 could perform better, but Microsoft won't let them. With Chrome OS coming, Redmond may lose its ability to cripple low-cost portables.
BizFeed - November 22, 2009 1:44 PM
Hacked Climate Change E-mails Highlight Security Concerns
In the heat of the climate change debate sparked by hacked e-mail messages, there has been little discussion of how the e-mails were leaked. In a connected world, security and privacy are both more important, and harder to come by.
Linux Line - November 21, 2009 10:36 PM
Underwhelmed By Chrome OS? That's Kinda the Point
Google's newly unveiled operating system has many critics unimpressed, but Chrome OS is meant to be lean, fast, and simple, not flashy.

All Blogs »

Featured Webcasts

Mobile Management: Reducing Risks and Maximizing Return
Type: audio

Company: Absolute Software

Categories: Mobile ,Networking,Security
The Advantages of Row and Rack- Oriented Cooling Architectures for Data Centers
Type: whitepaper

Company: APC by Schneider Electric

Categories: Green Tech,Networking,Virtualization