Quantcast
RSS
Cell Phones / VoIP November 09, 2009 9:50 AM

Google to Buy Mobile Ad Company

Google said it plans to buy AdMob for $750 million in stock. Nancy Gohring, IDG News Service

Was this article useful? Yes 0 No 0

Google plans to buy mobile advertising provider AdMob for US$750 million stock, the search giant said on Monday.

People who read this also read:
  • Comment
  • Email
  • Print

AdMob is a leader in mobile advertising and already serves ads for some applications running on Google's Android mobile operating system.

In a statement, Google said that AdMob has made "exceptional progress" so far in the mobile advertising market, which is thought to be in its early development stages.

Google and its competitors including Yahoo and Microsoft have been competing to gain traction in the mobile market, which they see as having potential for significant revenue streams. Already there are more mobile phone users in the world than computer users, so they believe that serving ads to mobile users can build a new source of revenue.

Both Google and AdMob have approved the acquisition.

Was this article useful? Yes 0 No 0
Add Yours

Comments Readers reply with their ideas and expertise.

Subscribe to this discussion via email or RSS

  • What do you think?

Business News Daily

Get the latest technology news that's important to you and your business, fresh seven days a week.

Featured Webcasts
More webcasts »

Free Whitepapers

Software and Services Whitepapers from PC World

More whitepapers »

Whitepaper Alerts

Get updates on white papers, case studies, and spotlights on tech products and solutions for your business.

PC World's Marketplace

Sponsored Links