Don't-Miss SXSW Stories

sxsw mcdonalds2

St. Bernards and free French fries prove that shameless brand stunts draw crowds at SXSW

McDonald's, Windex, and Dove have nothing to do with tech startups, but that didn't stop them from showing up at South by Southwest Interactive this year in hopes that the tech festival's patina of cool would rub off on them.

bizstone

Twitter cofounder Biz Stone on Jelly’s spectacular failure and the yet-to-be-determined success of Super

At a SXSW session, Biz Stone explains why Jelly failed and how its demise made room for his next app, Super.