Don't-Miss SXSW Stories

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Rand Paul sweet talks crowd at SXSW, tries to woo techies and millennials

Paul talked Snapchat, privacy, and net neutrality during his tech-centric interview, that was definitely not part of a pre-election ramp up (wink wink).

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Lyft takes over SXSW to prove it's nothing like Uber

Lyft CEO Logan Green on Uber's struggles, Lyft Line, and the future of ride-sharing apps.

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Location is the new hashtag: Yik Yak aims to be the next Twitter

Yik Yak's founders took the stage at SXSW to talk about Twitter, cyberbullying, and world domination.

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St. Bernards and free French fries prove that shameless brand stunts draw crowds at SXSW

McDonald's, Windex, and Dove have nothing to do with tech startups, but that didn't stop them from showing up at South by Southwest Interactive this year in hopes that the tech festival's patina of cool would rub off on them.

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Pebble CEO welcomes Apple to the smartwatch party

Pebble's Eric Migicovsky spoke to us at SXSW on Apple Watch, Pebble's new OS, and how smartstraps will take Pebble Time to the next level.

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Twitter cofounder Biz Stone on Jelly’s spectacular failure and the yet-to-be-determined success of Super

At a SXSW session, Biz Stone explains why Jelly failed and how its demise made room for his next app, Super.

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Al Gore challenges SXSW to focus online activism on climate change

Gore urged the tech-minded folks who attend South by Southwest Interactive to wage an Internet campaign for climate change, just like they did for net neutrality and SOPA.

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Austin declared a drone-free zone during SXSW

Folks don't like drones in Texas, local police chief warns.

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South by Southwest launches an original video network

Programming will be available on Roku players and Roku TV models.