Prepare Your Business for Facebook Mobile Ads

Prepare Your Business for Facebook Mobile Ads
Facebook’s IPO has revealed one of its greatest weaknessess: the need to monetize its increasingly mobile user base through advertising. Speculation has been rife about how Facebook plans to solve this problem, which future stockholders will want addressed.

To that end, a new mobile ad program is rumored to launch in March, according to a Financial Times report. Here are five directions Facebook could take with mobile ads, and how your business can position itself to get ready.

1. The Death of the Top or Bottom Banner Ad

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As Firefox 11 Hits Beta, Work Begins on Push Notifications for the Web

Mozilla on Friday rolled out the beta version of Firefox 11, complete with several key improvements for both users and developers.

firefox
Perhaps most notable for users is a new Add-on Sync feature that gives them the option of synchronizing add-ons across platforms. Enabled in the Preferences window on the Sync tab, the new capability is designed to let users pick up where they left off on different computers.

Also targeting users is an update to Firefox's migration tool that adds the ability to import data and preferences into Firefox from Google's Chrome browser. Previous versions of the tool could only import from Internet Explorer and Safari.

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Android Isn't as Fragmented as You Think, Report Says

Fragmentation is often held up as one of Android's biggest problems, posing all kinds of challenges for developers and users alike.

Android fragmentation
While the release of Android 4.0 “Ice Cream Sandwich” and mandatory use of the “Holo” theme are both expected to reduce fragmentation of the Linux-based platform, the problem may not actually be as bad as many think to begin with.

That's according to analytics firm Localytics, which on Wednesday released a report suggesting that there really isn't much cause for concern.

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Firefox 10 Arrives Today with Extended Support for Businesses

Six weeks to the day after the release of Firefox 9, Mozilla is slated to roll out the next version of its popular open source browser on Tuesday.

firefox
Though the software does bring an array of tweaks and enhancements for both users and developers, it's perhaps most notable for the fact that it marks the debut of the business-oriented Extended Support Release (ESR) program Mozilla has been working on with the Enterprise User Working Group it re-established last summer.

ESR versions of Firefox will be on a slower release schedule than standard versions are so as to address corporate concerns about having to test and install a new browser release every six weeks, which is how often the standard Firefox versions arrive.

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Five Ways to Mix Business and Personal Data on Your Smartphone

Protect personal and work data on your smartphone.
Smartphones now make up almost half of all phone sales, and many millions of people use them for personal communications as well as work-related tasks. Yet, few people want to carry multiple phones at all times just to separate the workday from their home life. Here are five ways you can access your business and personal accounts without having to carry two phones.

1. Virtual Machines

One method of making a personal phone safe for work data is through software installed onto your personal phone by your employer. Mobile Device Management (MDM) software like Microsoft's System Center can control settings on your phone, making sure your security setup is safe for work data. Another option is virtual machine software like VMware’s MVP, which was demonstrated at CES on an Android-powered LG phone, which allows a phone to maintain a separate business environment with its own apps and settings, like a phone within a phone, making a clear distinction between work and personal data. These solutions are still very new, so they may not be an option yet at your workplace.

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Good News: Tech Salaries Are on the Rise Again

After two straight years of nearly flat salaries, tech professionals have begun to see significant pay increases at last.

salary
That's according to the 2012-2011 Salary Survey from IT career site Dice, which reported the results on Tuesday. Specifically, tech professionals surveyed last fall said they had garnered salary increases of more than two percent on average in 2010, boosting their average annual wage from $79,384 to $81,327, Dice reported.

By contrast, average salary increases were below one percent in each of the two preceding years, Dice's previous surveys found.

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How to Prepare Your Business for Pinterest

Pinterest is a site your business should have on its radar. It's like a virtual bulletin board, allowing users to curate a collection of things they like from around the Internet into various layouts, or boards. And its popularity is booming, with 11 million reported page visits during one busy week last December--a 40-fold traffic increase over six months.

Fifty-four percent of Pinterest users are female, according to Compete.com. Most users are aged 18-34, the majority making over $30,000.

There are similar services, such as Snip.it, Tumblr, and Instapaper. Yet, Pinterest's secret sauce lies in its minimalistic board layout and the simplicity of letting users pin a product from another user's board or from a website. Adding a pin to your boards is as easy as hitting the Share button in Facebook. If you optimize your site for Pinterest, there's the added bonus that it will become more attractive to users of these other services.

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