Box launches $rev SDK and invites enterprise app developers to share the wealth

Tony Bradley , PCWorld Follow me on Google+

Tony is principal analyst with the Bradley Strategy Group, providing analysis and insight on tech trends. He is a prolific writer on a range of technology topics, has authored a number of books, and is a frequent speaker at industry events.
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Box is virtually synonymous with online data storage and file sharing, but it has always strived for a broader mission: to make sharing, accessing and managing content ridiculously easy. To expand its efforts to achieve that vision, Box has launched a new SDK, Box $rev.

Apps are big business, generating revenue in excess of $2 billion in the first quarter of 2013 alone. But with more than 800,000 apps in the Apple App Store, and about the same number claimed by Google Play, getting your app noticed is a bit like winning the lottery. Productivity and enterprise-oriented apps are rarely, if ever, at the top of the most downloaded apps, and they have a hard time gaining attention through the traditional app distribution model.

Box $rev offers a platform for developers to work with Box and make more money.
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Outlook is a game changer for Windows RT tablets

Tony Bradley , PCWorld Follow me on Google+

Tony is principal analyst with the Bradley Strategy Group, providing analysis and insight on tech trends. He is a prolific writer on a range of technology topics, has authored a number of books, and is a frequent speaker at industry events.
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Microsoft announced that Outlook 2013 RT will be coming to Windows RT, along with the Windows 8.1 update. Sales of Windows RT tablets like the Surface RT have been underwhelming thus far, but Outlook will change that.

When the Windows 8.1 update comes to the Windows Store later this year, Outlook RT will join Word, Excel, PowerPoint, and OneNote as a free app on Windows RT systems. That is huge news in general, but it’s particularly intriguing for business users.

The Surface RT (and Windows RT tablets in general) is a decent tablet, but it's not a great device for business computing. It has distinct advantages over its Surface Pro sibling—it’s thinner, lighter, cooler, quieter, and has significantly better battery life—but it can’t join a Windows network domain.

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Microsoft could render Windows 8.1 more appealing to IT admins

Tony Bradley , PCWorld Follow me on Google+

Tony is principal analyst with the Bradley Strategy Group, providing analysis and insight on tech trends. He is a prolific writer on a range of technology topics, has authored a number of books, and is a frequent speaker at industry events.
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Windows 8.1—previously known by its code name “Windows Blue—is a major update for the Windows 8 operating system, and it will include a number of features that should render the operating system more appealing to business customers and IT admins.

Although Microsoft isn’t calling it a service pack, the scope and timing of Windows 8.1 are similar to what we’ve come to expect from a Service Pack 1 update: It “fixes” bugs and issues with the original OS, and it adds new features and capabilities that users have asked for.

Despite claims that Windows 8 is some sort of albatross around the neck of the PC industry, Microsoft's flagship operating system has achieved sales on par with its predecessor. The real test, though, is Microsoft’s business customers. Enterprise customers don’t just buy an operating system, they purchase thousands, or tens of thousands of licenses for an operating system.

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Microsoft should kill Lync rather than integrate it with Skype

Tony Bradley , PCWorld Follow me on Google+

Tony is principal analyst with the Bradley Strategy Group, providing analysis and insight on tech trends. He is a prolific writer on a range of technology topics, has authored a number of books, and is a frequent speaker at industry events.
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Microsoft has rolled out the first phase of integrating Lync and Skype. Merging the two together makes both services better, but an even better solution would be to eliminate one of them altogether.

In a blog post announcing the update, Microsoft explains that Skype contacts can now be added to Lync, and Lync users can be added to Skype. The current integration allows voice calls and instant messaging between the two services, but video calling has not been integrated yet.

Lync and Skype can now share contacts and communicate with each other.
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Pros and cons of opening iOS to third-party developers

Tony Bradley , PCWorld Follow me on Google+

Tony is principal analyst with the Bradley Strategy Group, providing analysis and insight on tech trends. He is a prolific writer on a range of technology topics, has authored a number of books, and is a frequent speaker at industry events.
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Speaking with Walt Mossberg and Kara Swisher at the All Things D conference, Apple CEO Tim Cook hinted that the future of iOS might include opening the platform to third-party developers. If it happens, it will be a dramatic shift for the Apple mobile OS, and it will have both good and bad repercussions.

Apple is known for its “walled garden” approach to controlling the iOS experience. Walt Mossberg asked Cook about Facebook Home, and whether or not Apple might consider allowing that sort of customization of iOS, or interaction at that level from third-party apps.

Best Free Stuff Social Facebook Home
Facebook Home provides a custom overlay that changes the Android experience.
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Microsoft can learn a crucial lesson from BlackBerry

Tony Bradley , PCWorld Follow me on Google+

Tony is principal analyst with the Bradley Strategy Group, providing analysis and insight on tech trends. He is a prolific writer on a range of technology topics, has authored a number of books, and is a frequent speaker at industry events.
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Microsoft continues to be an industry leader, generating healthy profits from sales of its Windows operating system and productivity software, such as Office. But Microsoft could learn a lesson from BlackBerry's ongoing problems.

At its recent BlackBerry World conference in Orlando, BlackBerry announced that BlackBerry Messenger (BBM) will soon be available as a free app for both iOS and Android smartphones. While the news was arguably one of the highlights of the event, its timing was nonetheless too little, too late. What would have been seen as a brilliant tactical move two or three years ago is viewed today as desperate act with little chance of making a difference.

BBM is coming to iOS and Android, but it's too late to make a difference.
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Pentagon clearance for iOS could open even more doors for Apple in the private sector

Tony Bradley , PCWorld Follow me on Google+

Tony is principal analyst with the Bradley Strategy Group, providing analysis and insight on tech trends. He is a prolific writer on a range of technology topics, has authored a number of books, and is a frequent speaker at industry events.
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The Pentagon's decision to grant Apple the security clearance required for iOS 6 devices to go head-to-head with BlackBerry 10 and certain Samsung Galaxy S4 devices on secure military networks could have with a cascading effect that spills over into the private sector.

BlackBerry 10 and the Samsung Galaxy S4 received security clearance from the Pentagon earlier this month. The Pentagon has not approved Android in general, or even the Samsung Galaxy S4 in its default state. The Samsung Galaxy S4 is authorized only as long as it uses Samsung’s Knox security software.

The Pentagon has cleared iOS 6 devices for use on secure military networks.
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