Capture Leads and Close Deals with Enterprise Texting

With all the CRM tools available today, you’d think tracking leads would be a cinch. The reality is, businesses struggle to catch up and close deals with their fast-moving customers.

In a recent Hubspot study, 38% of salespeople said getting a response from prospects is getting harder and 35% said closing deals is getting harder. 

One problem is that traditional technology can’t keep up with customers who shop on-the-go and expect businesses to follow them every step of the way.

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The Top 5 Reasons You Need Enterprise-Grade Texting Now

Businesses want to be on the same page as their customers, yet there’s a big disconnect in communications. While marketers and sales people use phone and email, their customers prefer texting. Here are five great reasons you should meet them on their own turf.

You’ll Reach More Customers

Today, 64% of Americans own a smartphone and 15% of them rely on it exclusively or most of the time for Internet connection, according to a Pew Research Center study. Texting is the most widely used smartphone feature, used by 100% of people age 18 to 29, 98% of those 30 to 49, and 92% of those 50 and above. It is also used more frequently than any other feature.

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Texting Can Escalate Your Business—Or Ruin It

As businesses start to see texting’s powerful potential, they’re also learning it can have serious limitations.

Messaging grabs customers’ attention like no other format, and response rates can top 80%. So what’s not to like?

In many cases, the answer is “plenty,” a recent IDG/Heymarket survey found.

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Text Your Way To Business Growth

Text messaging isn’t just a fast and simple means of communication—it helps grow businesses. In a recent IDG/Heymarket survey, almost half of businesses that use messaging said they have realized significant benefits.

There are several reasons texting works so well. One is that customers pay more attention to messages--98% of them are read, usually within the first three seconds.

An important but less obvious benefit of messaging is that it facilitates teamwork, taking customer service to a new level.

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With Customers Glued to Smartphones, Businesses Turn to Texting

It’s no secret that people are addicted to their smartphones.

In a Time Magazine/Qualcomm study, 68% of people said they sleep with their mobile phone next to the bed. When they wake up, they check their phone within the first 15 minutes, most often to read or send texts, a Deloitte survey found. Our mobile phones are never far away from us, and Americans check them more than 9 billion times a day.

And what are they doing? You guessed it—texting. Americans spend 26 minutes a day on SMS, sending 5.3 texts for every call they make.

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Solving Growing Pains As Smartphones Mingle the Business and the Personal

Gone are the days when BYOD was frowned upon by business executives and IT departments. Today, people are using their personal smartphones for myriad business applications at work, as well as to for shopping at home (OK, maybe on their lunch break).

Recent data shows that work and personal phone use have truly merged. About three-quarters of all smartphone owners now use their personal devices for business purposes, according to a recent IDG/Heymarket survey, which queried 1,000 personal and business smartphone users. Mobile customer contact is growing among business users, who find it fast and convenient.

Mobility is a sea change that goes well beyond the technology itself. People who use a personal device expect a fast, personalized experience at every touchpoint of interaction, whether it’s with a business, a colleague, or a customer.

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