Beating Google Buzz, 10 Tips for Facebook

Google Buzz ruined Facebook's sixth birthday this week. Now the question has become "How to save Facebook" from Google's Buzz-bomb. Here are some ideas.

Industry gadfly Jason Calacanis wonders whether Facebook has any future. After the Buzz introduction, the CEO sent an email saying Facebook had lost half its value, predicting its traffic would plummet, and that its IPO might now be in jeopardy.

That seems extreme, but Google's challenge to Facebook, has taken on a life of its own.

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Five Reasons to Love Google Buzz, Five Reasons Not

There is much to like about Google's new Buzz social network, but is it really a "Facebook killer" as some predict? Ultimately, users will decide, and to help we've collected five things to love about Buzz and five reasons Facebook may prevail.

The big issue: Do you need another social network, or are two networks one too many?

For business users, there is a related issue, and that involves wanting to be where your customers are and the value of keeping them in one place. Facebook business users may want to root for Buzz to fail.

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Google to Launch Super-Fast Gigabit Networks

Google, the number one search engine, said Wednesday it plans to test ultra high speed broadband in an experiment that could bring gigabit Internet to as many as half-a-million people, including home businesses.

"We're planning to build and test ultra high-speed broadband networks in a small number of trial locations across the United States," said Product Managers Minnie Ingersoll and James Kelly in a post on Google's Official Blog.

"We'll deliver Internet speeds more than 100 times faster than what most Americans have access to today with 1 gigabit per second, fiber-to-the-home connections. We plan to offer service at a competitive price to at least 50,000 and potentially up to 500,000 people."

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Facebook Must Tell Google to Buzz-Off (Or Else)

Since Google is using its new Buzz social network in an attempt to take down Facebook, the #1 social network should return the favor: Facebook should tell Google to buzz-off. Permanently.

To protect itself from Google, Facebook content must never appear in any form as part of any Google product. Not ever, and Facebook should make the announcement today. (You can see our visual tour of Google Buzz here).

Here's why: If Google Buzz is ever connected to Facebook, it will be the beginning of the end for today's #1 social network.

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Buzz Reveals Google's Split Personality

Google's new Buzz, introduced Tuesday, is the latest example of a company that still treats consumers and business users as different people, even when they are one and the same.

The company forces its paying Google Apps Premier Edition customers to have a second account to access services that any free Standard Edition Gmail user gets by default with only one account. What's so "Premier" about that?

Having recently "upgraded" to a paid Google Apps Premier Edition (GAPE) account, I'd expected to become someone important to Google. Rather, I became a second-class citizen.

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Apple iPad Price Cut: Blunder or Brilliance?

If Apple is really considering price cuts on its just-introduced iPad, the best advice is to make them before launch, not after.

Not today, or tomorrow, but a price drop a week--or even a day--before it goes on sale might give the iPad an incredible boost. I will also describe what other businesses can learn from Apple's troubles.

The iPad has been gradually settling back to early after a less than stellar Steve Jobs introduction on Jan. 27. The truth is that, for many, a supersized iPod touch just isn't too terribly interesting.

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iPad's Best Innovation? No-Contract Wireless

Apple's iPad, while getting slammed for lack of innovation in some areas, does something no other device seems to have done before: Offer customers 3G service on a month-to-month, no-contract basis. It's about time.

With the iPad, customers will purchase their AT&T wireless from Apple, not directly from the carrier. The pricing, at $29.99-a-month, is nothing special. But, the lack of a contract certainly is.

"So, how do you turn (the iPad) on and manage it?" Steve Jobs asked during the Jan. 27 iPad introduction.

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