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Nintendo Jumps on the Internet Bandwagon

Company plans a modem attachment to connect players to the Web--and each other.

Ronna Abramson and Kenneth Li, THe Industry Standard

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Mario is moving his antics to the Internet.

Nintendo, the developer of Mario Brothers and the popular Game Boy, on Thursday unveiled plans for a new console, to be called GameCube, and its latest version of the handheld video game player, called Game Boy Advanced, at its Spaceworld convention in Tokyo. In a first for the Kyoto, Japan-based videogame developer, modem accessories would be available for both systems to connect players to the Internet or each other to engage in head-to-head play, post scores, and download characters.

Nintendo also announced plans for an adapter that will connect Game Boys to cell phones in Japan. But whether the company will offer the same add-on in the more complicated U.S. wireless markets remains a question.

The Game Boy Advanced is expected to reach store shelves in Japan next March and in North America and Europe in July. The system will sell for $90 in Japan, but prices on these shores have not yet been announced. GameCube will launch in Japan in July and in North America in October 2001. Its price has not been announced.

Nintendo's venture onto the Internet follows competitor Sega Enterprises, the only other gaming company that has brought its games online. But virtually all of the major players in the industry are preparing for Internet connectivity in the next generation of games. Both Sony's PlayStation 2 and Microsoft's X-Box are expected to include an Internet component.

The public's generally lukewarm response to game peripherals may portend a similar reaction to Nintendo's modem, because it will be packaged as a separate add-on to the Game Boy and GameCube. Sega initially sold modems for older systems at an additional cost ranging from $100 to $200. But sales of these peripherals have been lackluster at best. For its latest generation system, Sega included a built-in modem in its Dreamcast console.

In addition to the new interconnectivity, Game Boy Advanced will sport a screen 50 percent larger than its predecessor's that can display 32,000 colors simultaneously. Audio will be improved, and the processor will run 17 times faster than that of Gameboy Color. GameCube will feature a 405-Mhz IBM central processor and 40MB of memory packed into a console about half the size of a shoebox.

For more in-depth coverage of the Internet Economy, visit The Industry Standard.

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