Olympus Camedia C-740
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Bottom Line
A good choice for amateur outdoor photographers on a budget, because it has more advanced controls than is typical in a 3-megapixel model. If you want to make prints larger than 8 by 10 inches, consider the very similar 4-megapixel C-750 Ultra Zoom.
Olympus C-740 Ultra Zoom
Camedia C-740 Review, by Tracey Capen June 30, 2003

WHAT'S HOT: The C-740 is not the first digital camera to have a 10X optical zoom, but it is the first we've reviewed that's priced under $500. At its maximum focal length, the zoom is the 35mm equivalent of a 380mm telephoto lens--sufficient for sports, nature, and other outdoor shooting. This camera takes the kitchen-sink approach to exposure controls: In addition to a full-automatic mode, you can switch between six scene modes, aperture priority, shutter priority, a program mode, and full manual. It also has manual focus, though you'd be hard-pressed to find it unless you read the Acrobat-based reference manual. (A hint: Hold down the "OK" button for a few seconds.) The useful My Mode option (a feature that's not new to this model) lets you save up to four customized groupings of control settings--typically, different combinations that you use frequently.
The C-740's images earned the highest scores we've recorded to date among 3-megapixel cameras. Although most of the shots were a shade underexposed (dark), they had nice detail and solid, accurate, well-saturated colors. Our outdoor photo, taken on a bright, sunny day, showed almost no noise (visible speckling) in the completely blue sky, although the blue appeared a bit flat. The C-740 also captured shadow details that many digital cameras tend to miss. The one significant knock: The shot of our mannequin taken indoors with flash displayed slightly cadaverous skin tones. Most of our casual photos looked surprisingly sharp (for a 3-megapixel camera) and nicely exposed, except for an outdoor portrait with fill flash, in which our model's pale white skin was badly overexposed.
WHAT'S NOT: One way Olympus kept the price down on this camera was to leave out audio recording. If you are interested in movies, they will have to be silent and have a maximum resolution of 320 by 240. And the camera's documentation did not thrill us. Though the C-740 comes with a nice getting-started poster, the camera's multilanguage booklet covers the basic controls and functions while mentioning the more complex stuff only in passing. Olympus does include a full reference manual in the form of an Acrobat file, but it's not very easy to thumb through. Printed, the Acrobat file spanned over 200 single-sided pages.
Other gripes: About half the size of a postage stamp (or an SD Card), the XD-Picture Card media is easy to loose in your camera bag, and most media readers and kiosks don't yet support it. And because it's relatively new, XD-Picture Card media tends to be a bit more expensive than the more common types of media. Using the flash during close-up photography can be a problem--if you get within 5 inches of your subject, the long lens can cast a large shadow in the bottom-center of your shot.
WHAT ELSE: We found the C-740 generally easy to use. Though we usually prefer optical viewfinders for their clarity, the C-740's electronic eye-level viewfinder is bright, sharp (though not as sharp as optical versions), and eyewear friendly--the viewfinder has rubber shield that protects your glasses. It has one big advantage over most digital cameras' optical viewfinders: You can check out all of your exposure settings without having to look at the camera's LCD display.
A large dial on the top of the camera lets you switch quickly among the various exposure modes (including the six scene settings), and dedicated buttons let you turn on the self timer, macro mode, and flash settings. Beyond that, you're off to the menu system. Typical of recent Olympus cameras, when its menus are activated, you can use the four-way navigation buttons as shortcut keys (to jump to the resolution or white-balance settings, for instance). The menus are typically four layers deep, but they're generally well organized and easy to interpret. For example, though the My Mode option is hidden well down in the Setup menus, using it to save customized settings is a snap. The optical zoom works smoothly, but the camera seems slow to refocus.
Olympus addressed one complaint we've had with the company's previous cameras: The lens cap now attaches to the end of the lens, not the body. That lets you leave the camera on and use the cap to protect the lens between shots--especially useful in dusty conditions. Another improvement is the ability to edit video in the camera, albeit on a very simple level: You can trim unwanted scenes from movies. When playing back video, you can fast forward, reverse, or view it frame-by-frame. Like all Olympus digital cameras, this model comes with Camedia Master, a fairly robust application that lets you manage, share, print, and edit shots.
UPSHOT: A good choice for amateur outdoor photographers on a budget, because it has more advanced controls than is typical in a 3-megapixel model. If you want to make prints larger than 8 by 10 inches, consider the very similar 4-megapixel C-750 Ultra Zoom.
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Review Now! Already own it? Tell us What You Think
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Reviewed by: sueatwood7
Strengths: 10 Optical Zoom
Weaknesses: Slow flash
Overall: The camera takes great, sharp pictures. The 10 optical zoom is fantastic. Flash pictures are not as good as hoped.I probably need to try more settings and experiment more with flash situations. It does not do well in low light situations such as Christmas pictures with Christmas tree lights.
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Reviewed by: nlgerber
Strengths: the icons on the mode dial are easy to read and understand. I had never used a digital camera before, so I started by reading the manual, again well-written and understandable.
Weaknesses: It's a bit heavy.
Overall: This is my first digital camera, and I find it easy to use. The icons on the camera are almost self-explanatory, and the automatic focusing is perfect. The detail in the macro mode is astonishing, even when blown up to 8 X 10. I have not hooked up to my computer yet....I have to get more memory....but took it to school and used it there. Everything is good!
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Reviewed by: radway
Strengths: 10 Optical zoom, uses AA batteries, decent quality photos, many "preset" options yet also many customizable features, can use either Smart Media or XD cards
Weaknesses: Bulky, definitely not pocket-sized, difficult to make settings "stick," no image-stabilization thus you can't use the full 10x zoom without a tripod,software has some great features but a few bad ones
Overall: On the whole, this is a great camera with a few drawbacks. It takes good pictures and does not require a PhD to use the basic features, yet many of them are user customizable. It uses standard AA batteries and if you use rechareable batteries you can get several hundred shots before they run out. The camera can use either Smart Media cards (cheap but not available in sizes over 128 mb), or the faster, smaller and more expensive XD cards (available in sizes up to at least 512 mb). The zoom is by far the best feature of this camera,it allows you to get real close, but unless you have really steady arms, a tripod, or rest it on a steady surface you can't use it above about 6x without getting blurred photos. The zoom is also what makes the camera bulky. It will not fit in your pocket. Newer models of this camera have a 10x zoom that does not stick out as far (and thus might allow it to fit in your pocket although it would still be large). Newer models also offer 4mb or 5mb, but I'm perfectly happy with 3mb which allows excellent quality reprints to at least 8 x 10. The only reason to go for more megapixels is either to print above 11 x 14 or to effectively use some of the digital zoom. The camera boots-up acceptably but won't win any speed prizes. The lag between shots is large unless you select the setting that automatically takes several shots in a row (which won't really work if you need to use the flash). There is also a lag between the time you press the shutter and the time the photo is actually taken, especially if you haven't pre-focused the camera by pressing the shutter down half-way (which I highly recommend doing). Thus while you can take "action" shots (it has the ability) it takes a lot of practice to do so and get the shutter to snap at the precise moment you want it to. For some reason I do not understand, my camera resets itself to take pictures a 2 mp (instead of 3 mp) every time I turn it off, and I can't find a way to change this default. While 2 mp is usually fine, this should be easier to adjust and to make "stick" at 3 mp. The software that comes with the camera is generally great and easy to use. It is very easy, for example, to print out an 8.5 x 11 page with a combination of different photos, and with different sized photos (like one 5 x 7 and several wallet sized pictures). Selecting the pictures is "drag and drop" and the software will also print special projects (greeting cards, postcards etc.) and will run a slide show of your photos. The major drawback of the software is that it doesn't allow you to decide where on your computer the images will reside and the location the software selects is nested very deep in an obscure location. Also, when you rotate the pictures in the Olmpus software, it does not rotate the original image on your hard drive so if you use another viewer (like the file explorer) to look at the photos you will have to rotate them again. You also can't rotate a bunch of photos at once. On the whole, I'm happy with my camera, although I wish I had the newer models where the lens does not stick out as much. If you think of it like a standard camera that hangs around your neck you will enjoy it. If you want a camera that you can take with you everywhere you go and store in your pocket or purse, then you need to look elsewhere.
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Reviewed by: beejayem
Strengths: Great 10x zoom, good pictures, AA batteries, lots of manual controls, lots of resolution settings.
Weaknesses: Colors are slightly warm for my taste (but has good WB & saturation adjusting capabilities), trouble focusing in low lighting
Overall: This is a very good camera that I think most beginners & many amateurs will be pleased with. I noticed some pictures seemed to have a lot of noise when viewed in actual size (at default resolution & ISO!). The colors in the pictures are not as vibrant as with the Canons. It's also too bad that there is no AF illuminator.
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Reviewed by: hudali
Strengths: Ultra Zoom, Very good picture quality, compact design, rich of usefull mode, good for normal as well as advance user. Good price tag. Using AA battery, and last longer than other digital camera.
Weaknesses: Lag Time - to long. Improve the lag time can make this camera more fun.
Overall: This camera is actually the best camera for the price tag. Buy this camera for value of your money, you will never disappointed with the picture quality, functionality and manual setting. I pay RM 1550, = USD 408. thank and happy taking picture...
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