Editors' note: This is an update of our previous Apple TV review, reflecting a lower price and new features added early this year. The hardware has not changed; existing Apple TV customers can add the new functionality, including movie downloads, with a free firmware update.
Apple Apple TV
Pros
Very easy to set up
Offers HD movie rentals
Cons
Doesn't support non-Apple video standards
Slow HD downloads
Bottom Line
Apple's video receiver is stylish and easy to set up, but you're confined mostly to iTunes-supported content. On the other hand, that content now includes downloadable movies.
Apple TV
Apple TV Review, by Lincoln Spector March 20, 2008
In addition to providing access to YouTube videos, Flickr and .Mac photo streams, and all other iTunes content, Apple's revamped set-top box now brings high-definition and standard-definition video rentals from the iTunes Store to your TV. But it still tries to keep you in Apple's backyard, as it lacks support for popular non-Apple video standards such as DivX and Windows Media files.
The diminutive device (measuring 8 inches square and 1 inch tall) links only to wide-screen TVs, via an HDMI, component, or analog connection. It decodes movie files at up to 720p resolution, and it can upconvert them to 1080i and 1080p.
Compared with other media streamers we've reviewed, the Apple TV is a cinch to set up and use. For instance, entering a five-digit code into your computer gives the Apple TV access to your PC's iTunes content. Even the complicated task of setting up Wi-Fi on a gadget without a keyboard is comparatively easy--if you stick to the established 802.11g standard. Interoperability issues between some current draft-n products forced me to use Apple's own AirPort Extreme Base Station to get the Apple TV to operate over an 802.11n network. Also easy to use (but easy to lose) is the bundled, minimalist remote control, which has a ring-shaped section for playback control and a Menu "go back" button.
Apple uses free software updates to improve the Apple TV's features over time. Since the original release, the company has added support for YouTube, Flickr, and (more recently) movie rentals, as well as the ability for users to purchase content without a computer. Meanwhile, a number of free but unofficial Apple TV hacks (including keyboard/mouse support, plus the ability to browse the Web, install OS X, or even play DivX and Xvid files) have surfaced online.
With the addition of downloadable movie rentals and a further streamlined interface, the Apple TV is a much more compelling device. For now, however, you may be better off continuing to rent your movies on disc. The selection of flicks is worse than that of your neighborhood video store, though the situation will improve over time, and prices are similar: New HD (1280 by 720 resolution) movie rentals cost $5 and library titles go for $4; standard-definition (720 by 480 resolution) movies are $1 less.
The new screen offers options to rent movies and TV shows, to buy music or podcasts, to look at photos (on your PC or over Flickr), or to watch whatever you find on YouTube. Pick the Movies option, and you can select the Top Movies category (which includes current hits and classics), browse through genres, see what's in HD, or search by a keyword. For instance, I searched for "Ford," and got John Ford, Harrison Ford, and the more obscure Ford Rainey. But the library's only film directed by the great John Ford was the minor work The Horse Soldiers. Apple needs to do some work in the classics division.
When you click a movie, you receive a brief synopsis and options to view the trailer, rent the standard-definition version, and, if the service has it, rent the HD version. Once you've downloaded the film, you have 30 days to begin watching it; once you've started it, you have 24 hours to finish it.
A download can take hours, and you may have to wait quite a while before you can start--or finish--watching a flick. With my 1.5-to-3.0-megabits-per-second DSL service and an ethernet connection to the Apple TV, I had to wait more than 2 hours before I could start watching the first movie I rented (the HD version of Doctor Zhivago). That accurately reflects the estimates given on Apple's Web site. When I switched to a Wi-Fi connection, however, I was in for a bigger surprise. My wife and I attempted to watch the standard-definition version of Once. Although the selection started almost immediately, we had to stop twice during the viewing to let the Apple TV catch up.
If a technical problem interrupts the download, restarting it may lead you to wonder where Apple's reputation for ease of use came from. In my tests, where the screen had previously said 'Downloading' or 'Press Play', it suddenly said 'Download Error'. Eventually I learned that restarting an interrupted download was possible, but I had to search Apple's forum discussions to find out where that option is.
Luckily, Apple is responsive about problems that demand refunds. When I finally got to view Doctor Zhivago, I discovered that this 2.35:1-aspect-ratio film had been panned and scanned to 16:9. I didn't finish the viewing or download, and complained online to the iTunes store. The service credited my account for the rental and assured me: "The iTunes Store will investigate the issue and will try to fix it." I do not believe the representative knew I was a reviewer. The other two movies of the same aspect ratio that we watched were properly letterboxed.
The HD video quality didn't compare to what Dish Network beams to my home (to say nothing of Blu-ray or HD DVD), and the standard-definition content is sub-DVD quality (despite being the same resolution).
Can Apple jump-start the still-struggling downloadable-movie rental business the way the company did the MP3 player market? Probably not. The biggest hurdles to getting high-quality video over the Internet in a timely manner are bandwidth and infrastructure problems that neither Apple nor competitors such as CinemaNow, MovieLink, and Vudu can fix.
The Apple TV also uses iTunes to transfer selected video and music to its built-in hard drive. The capacity on our $229 (as of 3/17/08) review unit was 40GB; the $329 model has 160GB. You can transfer photos by directing iTunes to a folder on your PC, or by using software such as Adobe Photoshop Elements.
Computer-based test videos that the Apple TV could play looked great. I saw no blockiness in the streaming video, and images looked naturally sharp without any signs of artificial edge enhancement. Using 802.11g Wi-Fi produced some unwanted video pauses, but everything moved smoothly over ethernet and via 802.11n wireless. Soundwise, I detected a very slight harshness in a Pink Floyd piece, but nothing I was likely to notice with the volume set at a regular listening level; Itzhak Perlman sounded perfect.
If iTunes and an iPod are the beginning and end of your PC-and-Internet media world, the Apple TV is a great choice; you might even occasionally rent a movie with it if you already own it. But if you dislike those limitations, keep looking.
--Lincoln Spector
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Average User Reviews for Apple Apple TV
- Latest User Reviews 1 review
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Reviewed by: andersonoscar5
Duration of ownership: 2 Months
Strengths: everything
Weaknesses: nothing
Overall: what if you want to play movies, TV shows, movie trailers, podcasts, photos, and YouTube videos from your computer on your TV? In 40GB and new 160GB models starting at $299, Apple TV brings iTunes and more to the big screen. www.mp4-converter.net/apple-tv-converter/
Review Now! Already own it? Tell us What You Think
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Reviewed by: rumplestiltskin
Strengths: Told cable TV to take a hike.
Weaknesses: Not enough time in this life to watch everything available.
Overall: Disconnected cable TV last year. Subscribed to many podcasts and, with just the local news over antenna, we've got enough shows; more, actually, than there are hours available to watch.I don't bother syncing much of my music but that's a personal choice. I do sync a number of iPhoto albums and they become my TV's screensaver.Any videos I get that aren't in the MP4/H264 format required by the AppleTV can be easily converted using ViddyUp or MPEG Streamclip or ffmpegX.Do note that you will need a wide-screen TV with HDMI or Component inputs. While a 4:3 (standard def) TV can be made to work (if it has the inputs), the video proportions will be wrong and, while there is a work-around (altering the video content by shrinking the height 25%), it isn't convenient; I know because I did it before I finally bought that HDTV.In Apple's defense, they plainly note that you need a wide-screen TV, not a standard-def TV, so be aware of this fact before you buy an AppleTV.
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Reviewed by: mscolej
Strengths: Compact Easy to Use no need for the 100+Gig version
Weaknesses: Expensive for what it does.
Overall: Don't buy the bigger HD version, and don't spend more than $199 for it. Thats ipod money and for that it was worth it for me to have access to all of my music and photos on my main tv. From there I also have access to my whole house system. I really like the fact that I can have access to all of my DVD's with a few clicks. It takes a bit of time but is worth it, down load mac the ripper and Handbrake. With Mac the Ripper rip all of your DVD's to your HD then convert them to Mpeg4 with Handbrake. I have done about 40 so far its fairly painless once you figure out handbrake and the resulting picture on the apple TV is more that satisfactory. I would say just a notch under DVD quality. At this point stay away from anything on Itunes when it comes to video the picture quality sucks. There is a new load coming apple TV that will enable HD content from Itunes which might help. Also this is not a Tivo, no recording of live tv.
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Reviewed by: philberttheduck
Strengths: Streams very well from PC or Mac, the interface truly feels like it's an iPod on your TV, compared to alternatives available. appletv is probably the best for mac AND pc; small and compact so it fits
Weaknesses: No HD-content just yet, accepted formats is limited, no keyboard (for password protected networks), the music gets cutoff when you leave the Music sub-menu, for $300 you'd like a bigger HDD
Overall: The AppleTV accomplishes its job by streaming multimedia from multiple computers. The streaming is top notch with the only inconvenience of waiting for it to load (only about 5 seconds for a TV show).Fast-forwarding is not favorable to me because holding down the fastforward/rewind button can go too slowly. You can jump one minute by simply clicking the fastforward/rewind if you want. When streaming content, I advise using the one-minute jump because it will actually lag up ("Buffer") if you hold down and will cut off when it can't read as quick, thus ruining the purpose of fastforward/rewind. If the multimedia is "synced" (loaded up in the HDD), you won't notice that inconvenience. The interface of the AppleTV is very nice, as it truly feels like an iPod on your TV. With that in mind, if you're on a trip and want to hook your AppleTV up to someone else's HDTV, the content in the HDD is playable. - My biggest peeve was how the music would get cut off when you exit the "Music" sub-menu. So while you can listen to the "Now Playing" song while you scroll through the music, you're cut off once you scroll the videos or any other menu. Also, the screen when you play music (idle) which shows off your album art flipping is a fancy idea because it doesn't leave a burn-in for your HDTV (thanks for thinking one step ahead Steve Jobs!). It gets really old though, so I'm hoping that they add in a "Visualizer" option (that would be AMAZING on your HDTV). The intial setup only lags when you type in your network's password (you use the remote to select ABC123) and is very annoying. - Videos-wise, it's fair. Not having HD content on iTunes is good reason to wait on this product, because the ipod-format stuff doesn't look that good on your HDTV, as you can (obviously) see the grains. I mean, it's minor and very bearable, but even their widescreen content doesn't look good yet.-The AppleTV has got an HDMI and component output and I strongly advise you to pickup the XtremeMac cables because for $20 you get a gold-plated HDMI/component with a very durable cord build. -Overall, I enjoy the product because when you're hanging out with friends (whatever you're doing) it's cool to lie back in the sofas and listen to the music or watch your videos. The biggest problem most people, such as myself, have is the format restrictions. I would recommend iSquint (google it) for Mac users and for Windows, I'd google up "Videora Apple TV" for free converters. They don't do EVERY format you have, but they cover the basics (XviD, DivX, etc). For those that want to convert DVDs for AppleTV, I find Handbrake as a pretty reliable ripper, but I don't know of a good free one for Windows. For around $300, the AppleTV's price is actually better than its competitors, and is Mac-compatible. Buy if you really want, but hold out for HD content. BTW, some songs I purchased from iTunes were "not authorized to play on AppleTV." I'm sure this will be fixed in a later update, but it's worth noting.
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Reviewed by: techlover3000
Strengths: nice design and nice marketing
Weaknesses: expensive and almost useless
Overall: As much as hypered, in the reality this AppleTV does the things most of which can be done with a $29 DVD player can do. Given the resolution of downloaded video clip, it makes no sense for someone to play it back in his HDTV. Worse, the time spent on downloading is more than the length of video clip.
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