There's nothing wrong with Sony's 40W3000 LCD set that a good price reduction wouldn't cure. Well, not much, anyway. I noticed some lackluster details in the broadcast high-def tests, but overall the images looked good (in our November issue's HDTV roundup, the Sony came in fourth out of twelve TVs in our picture-quality tests). If I hadn't been scrutinizing the image in a testing environment, I doubt I would have found anything wrong with it.
Sony Bravia 40W3000

Pricing
Latest Price: $1,026.07
- Spec Navigator
- Screen Specs
- Broadcast Standards & Resolutions
- Dimensions and Weight
- Interface Connections
- Other Features
- Adjustments
- Aesthetics
- Included Hardware
- Warranty & Support
Screen Specs
| Diagonal screen size | 40 inches |
| Viewable size | 40 inches |
| Display type | LCD |
| Maximum resolution | 1920 x 1080 |
| Contrast ratio | 1800:1 |
| Horizontal viewing angle | 178 ° |
| Vertical viewing angle | 178 ° |
| Response time | 8 ms |
Broadcast Standards & Resolutions
| Broadcast format displayed | 1080p (HDTV) |
| Broadcast format supported |
|
Dimensions and Weight
| Width | 39.1 inches |
| Depth | 10.5 inches |
| Height | 27.1 inches |
| Weight | 56 pounds |
| Wall-Mountable | Yes |
Interface Connections
| Interface connection | Serial - 9 pin D-shell (EIA 574/232) |
| Other Interfaces | RS232 |
| Input |
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| Output |
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- Lab Tested
- How We Test HDTVs »
Pros
Very easy to set up and use
Ffreeze feature uses PiP
Cons
Expensive
Bottom Line
The Bravia is a very good set with a nice freeze-image function, but its price is out of line with comparably featured sets.
Sony Bravia 40W3000
Bravia 40W3000 Review, by Lincoln Spector September 20, 2007
The 40W3000 combined a freeze button and picture-in-picture in the coolest way possible. Press 'Freeze', and the TV goes into PiP mode, with the big picture frozen and the little one continuing to display a live feed. Because the 40W3000 has only one tuner, however, you can't use PiP to watch two broadcast channels. Sony includes a headphone jack on the set for your late-night viewing pleasure.
Rather than put the controls below the screen as most manufacturers used to, or on the side as most do these days, Sony places them on the top of the unit. That's extremely convenient if you're not mounting the TV too high. Most of the inputs are in the back facing outward, and well over to one side for easy access; the rest are on the side of the set for even easier access. Only the coaxial connector faces down.
If only the on-screen controls had been as carefully thought out. The remote lacks a menu button; and to reach the main menu, you have to press Home--not the most intuitive of options. The menus seem to have been designed to look cool and different rather than to be useful, and they often left us wondering which direction we should scroll in to find an unseen option. Some choices require the user to push way too many buttons.
But that will cease to be a problem once you get the hang of the menus--or once everything is set up and you don't use the menus much anymore.
Sony's remote is very long, which makes some buttons difficult to access. On the other hand, it's programmable and backlit.
Lincoln Spector
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- Rating Breakdown
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- See Complete Lab Results »
Performance
| Brightness and Contrast | Good |
| Color Quality | Good |
| Detail | Good |
| DVD Image Quality | Good |
| High-Definition Image Quality | Good |
| Interface Tested | HDMI |
| Overall Quality | Good |
| Standard-TV Image Quality | Good |
Review Now! Already own it? Tell us What You Think
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Reviewed by: Batmite
Strengths: Picture, ease of use, # & types of inputs/outputs
Weaknesses: Audio is average
Overall: This TV is amazing. It has buttons to quickly adjust the color levels to Vivid, Standard, Cinema, or custom and easily change wide and zoom views. The PIP is great how you can resize and toggle the audio between the two. SD even looks great on this TV compared to my friends HD that looks grainy. The audio seems fine, I can't tell the difference with the virtual surround sound and other audio features I enabled compared to regular TV audio. It all sounds the same. Overall the picture is smooth. I did notice slight ghosting when set to Vivid (or the brightness is all the way up) when there are fast or fast dark images. When I changed the color setting I didn't notice it anymore. I first connected the cable coax directly in the TV and the cable signal got analog and digital cable channels, music channels, and only the network HD channels. It was confusing the way the channels numbers were all over the map and some were 113.1, 113.2, etc. Some channels it was able to pull info like the station id, show name, and show length, but most it didn't. I then used the cable box with coax and that worked a lot better and the rest of the HD channels I was expecting came in. Then I traded in my cable box for an HDMI cable box and the picture is perfect through that connection. I couldn't ask for anything else in an HD TV than what this Sony offers.
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Reviewed by: bmain2248
Strengths: Sharpness and quality of picture
Weaknesses: Speakers
Overall: This is a great television set, beautiful picture, feature-rich and unmatched by the competition for the same amount of money spent. Watching a live sporting event, it feels as if you are right there in the stands. Outstanding value.
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Reviewed by: softorama
Strengths: Integrated Digital and Analog tunners, 1080p, sharp picture
Weaknesses: SD picture does not show great.
Overall: I got this set in after thanks-giving sale. Setting up the TV was a breeze. The picture quality is great form HD source. Color is crisp, the audio is good. Since this set is not 120Hz, fast sports may not play well on this set, but I did not see that problem. The only complaint I have is that picture quality of SD sources is not very good and considering that we still have quite a few SD components, this can be a problem.
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Reviewed by: magiraffe
Strengths: everything except for the sound
Weaknesses: sound
Overall: I was waiting for this tv to go on sale & it did on black friday....it was worth the wait---the picture is excellent & was very easy to set up... has a variety of inputs which is great..it is a great looking tv & as far as the sound problem I have a home theater system & the sound is excellent through that...watching sports on this tv is like being at the game...would highly recommend this tv....
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Reviewed by: datelord
Strengths: everything
Weaknesses: Fast and easy
Overall: I have waited a long time to order from Turkey, but i am glad I did. It was easy.perfect view brilliant image good choise.Everything looks to be in order. Looking forward to receiving merchandise.
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