Rogue web plug-ins that inject their own content over the top of legitimate ads are still in widespread use by unscrupulous advertisers, and several major networks are keeping them in business, according to a recent study.
A group of researchers have devised an algorithm they say could help advertising networks better detect fraudulent clicks.
Twitter's Amplify advertising program will now push out CBS content.
Google's conceptual AdIDs could improve upon the traditional browser cookie, but they could also lead to even more sophisticated tracking—and that could get spooky.
What does Acxiom know about you? More than you think, not all of it true, but AboutTheData.com lets you peel back the cover of the data mining giant and look inside.
Mere months after Microsoft launched a blistering ad campaign ripping apart Google's targeted ads, the US Patent Office awards Google a patent for just that.
The popular AdBlock extension is fighting fire with fire to spread the word to people unaware of its website-killing power.
Nearly one in four browsers are now armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said today
Though Tag technology will continue under the stewardship of Scanbuy, the future or QR Code remains uncertain.
In the future, your eyes could give you away to marketers—and make Google mad cash.