New polling from the Digital Advertising Alliance highlights the importance of guidelines to limit Web companies' online tracking.
Consumers are getting more aware that they can be tracked while they walk around stores but plenty still feel uncomfortable about it, according to a new survey.
New "hero ads" within the Windows Bing app will dominate your entire screen. So far, however, they're confined to Windows 8.1.
Revenue from mobile ads and searches more than doubled in the first half of 2013, reaching $3 billion, as advertisers began seeing value in offering ads over tablets and smartphones.
Microsoft is said to be working on a replacement cookie technology that would share information between your desktop and smartphone.
A thorough examination of a leaked version of the next Gmail Android app suggests ads are finally hitting your mobile inbox.
Rogue web plug-ins that inject their own content over the top of legitimate ads are still in widespread use by unscrupulous advertisers, and several major networks are keeping them in business, according to a recent study.
A group of researchers have devised an algorithm they say could help advertising networks better detect fraudulent clicks.
Twitter's Amplify advertising program will now push out CBS content.
Google's conceptual AdIDs could improve upon the traditional browser cookie, but they could also lead to even more sophisticated tracking—and that could get spooky.