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mobile privacy

Trade some privacy for a special offer? Consumers aren't sure

Consumers are getting more aware that they can be tracked while they walk around stores but plenty still feel uncomfortable about it, according to a new survey.

Bing Hero ad Home Depot

Massive ads set to take over Windows' Bing app

New "hero ads" within the Windows Bing app will dominate your entire screen. So far, however, they're confined to Windows 8.1.

mobile_ad

Mobile ads double, hit $3 billion in first half of 2013, IAB says

Revenue from mobile ads and searches more than doubled in the first half of 2013, reaching $3 billion, as advertisers began seeing value in offering ads over tablets and smartphones.

Report: Microsoft cookies would share data between desktop, mobile, Xbox

Microsoft is said to be working on a replacement cookie technology that would share information between your desktop and smartphone.

Ads may hit Gmail's Android app soon, teardown reveals

A thorough examination of a leaked version of the next Gmail Android app suggests ads are finally hitting your mobile inbox.

on techhive.com

Ad injectors replace website ads on major sites, study says

Rogue web plug-ins that inject their own content over the top of legitimate ads are still in widespread use by unscrupulous advertisers, and several major networks are keeping them in business, according to a recent study.

'Viceroi' algorithm improves detection of click fraud

A group of researchers have devised an algorithm they say could help advertising networks better detect fraudulent clicks.

"60 Minutes" in 140 characters: Twitter and CBS partner for promoted tweets

Twitter's Amplify advertising program will now push out CBS content.

on techhive.com

DNA

Why you should be worried about Google ditching cookies

Google's conceptual AdIDs could improve upon the traditional browser cookie, but they could also lead to even more sophisticated tracking—and that could get spooky.

How to find out what the data miners know about you

What does Acxiom know about you? More than you think, not all of it true, but AboutTheData.com lets you peel back the cover of the data mining giant and look inside.