Don't-Miss Stories

'Viceroi' algorithm improves detection of click fraud

A group of researchers have devised an algorithm they say could help advertising networks better detect fraudulent clicks.

"60 Minutes" in 140 characters: Twitter and CBS partner for promoted tweets

Twitter's Amplify advertising program will now push out CBS content.

on techhive.com

DNA

Why you should be worried about Google ditching cookies

Google's conceptual AdIDs could improve upon the traditional browser cookie, but they could also lead to even more sophisticated tracking—and that could get spooky.

How to find out what the data miners know about you

What does Acxiom know about you? More than you think, not all of it true, but AboutTheData.com lets you peel back the cover of the data mining giant and look inside.

Google patents 'scroogling,' but it's not all about ads

Mere months after Microsoft launched a blistering ad campaign ripping apart Google's targeted ads, the US Patent Office awards Google a patent for just that.

AdBlock launches crowdfunding campaign to create ads about blocking ads

The popular AdBlock extension is fighting fire with fire to spread the word to people unaware of its website-killing power.

Browsers block ads, threaten free sites, researchers say

Nearly one in four browsers are now armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said today

microsoft tag

Redmond abandons Microsoft Tag. Where does QR Code go from here?

Though Tag technology will continue under the stewardship of Scanbuy, the future or QR Code remains uncertain.

Don't start selling until you see the whites of their eyes: Google patents "pay-per-gaze" ads

In the future, your eyes could give you away to marketers—and make Google mad cash.

Facebook mesh networking (3)

Facebook eyes making local connections with mesh networks

Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements.