Internet users overwhelmingly enjoy free Web content supported by advertising, and they'd rather see advertisements targeted toward their interests than random ads, according to a survey released this week by the Digital Advertising Alliance (DAA).
If you thought standard sponsored ads were annoying, wait until you hear about this.
Both paid and free apps in the Google Play store harvest the same amount of private information from Android phones, a security researcher has discovered.
Facebook has started displaying targeted ads in some users' desktop News Feeds in a test of Facebook Exchange ad delivery system.
The online ad industry attacked Mozilla over its decision to block third-party cookies in a future release of Firefox, calling the move "dangerous and highly disturbing," and claiming that it will result in more ads shown to users.
An advertising analytics company said it has discovered a botnet that generates upwards of US$6 million per month by generating bogus clicks on display advertisements.
Even if you won't miss Google Reader, its untimely demise should leave you worried about the future of other Google products.
Before investing in an ad campaign, learn how to stretch your dollar and reach more people on Facebook, Twitter, LinkedIn and StumbleUpon.
We placed ads on AdWords, Facebook, Twitter, LinkedIn, and StumbleUpon. Which service provided the best ROI? The results will surprise you.
Facebook will buy Microsoft's Atlas Advertiser Suite, an ad analysis platform, in a move that should increase its advertising revenue and give marketers better information about their campaigns across the social network, on both desktop and mobile.