The Digital Advertising Alliance, a champion of privacy self-regulation, unveils set of principles for advertisers and tech companies to provide notice and controls over consumers' data on the mobile Web.
Content marketing options come to the social network for businesses
Twitter on Tuesday officially expanded its TV ad targeting service for companies to show Promoted Tweets to specific viewers.
Aggressive advertising messages aimed at children urging them to purchase goods for the game "Runes of Magic" are not permitted, the German Federal Court ruled.
Microsoft outspent all other tech companies during the first quarter as it promoted Windows 8, Nielsen said Tuesday.
Yahoo's profits rose, though sales at the company were still down. Analysts say it is too soon to tell if the company can ever be "cool" again.
Large companies like Google can pay the popular ad-blocking extension AdBlock to let their ads through.
Facebook is launching an aggressive strategy for better detecting violent, graphic, sexual and otherwise controversial content across its site and removing ads that appear alongside that content.
Searching online for something like "diet plans," or "Caribbean vacation," or of course "iPhone," is bound to present a slew of results, including ads. Now, the U.S. Federal Trade Commission wants search engines to display those ads more clearly.