Check out Dynamic Perspective in the lock screens and apps, and a Firefly demo too.
Twitter, Facebook, Instagram and Yelp are among the apps being developed for Fire, according to Amazon.
Amazon's Fire smartphone is more a retail device than a phone.
The smartphone will be available through AT&T and arrive July 25. A version with 32GB of memory will cost $199 and a 64GB version will cost $299 with a two-year contract.
The long-anticipated Amazon smartphone is finally here: Jeff Bezos showed off the Fire Phone at an Amazon press event Wednesday.
Blackberry 10 users will have easy access to more than 200,000 apps this fall.
Like Amazon, T-Mobile will hold a press event in Seattle Wednesday night. But it seems unlikely that T-Mobile's event has anything to do with Amazon's rumored smartphone.
Will it be a 3D gimmick, a shopping ninja, the family jewel, or just another smartphone? We'll find out soon enough.