This year at Google I/O, we can probably expect to hear a lot about making Google products look and work better.
But the company's bread-and-butter remains ads as it brought in $15.42 billion in revenue during the first three months of 2014, up 19 percent from the year-ago quarter.
Participating businesses can now distribute ads across the Web, which look like Google+ posts.
But first it needs developers to make what consumers want.
The system will be based around a basic $50 skeleton with customizable modules
The company clarifies that emails are automatically scanned to provide users with tailored advertising and better search results
NTT DoCoMo, Modu and Microsoft have all showed modular concept phones, but Ara might be the most advanced yet.
New Mexico-based Titan's aircraft are designed to stay aloft for years and can provide voice and data services
The move, in early discussions, would add a layer of security for Web users.
But Google's modular smartphone architecture is at best a long shot, according to an analyst.