Google overhauled advertising for Maps on PCs and mobile by putting them front and center whenever you search for a local business.
Regulators already say they can regulate smartphone navigation apps but want that authority explicitly enshrined in law.
A long-standing restriction has been lifted to usher in better quality online mapping.
New geographic data could find its way into Google apps.
Apple has reportedly acquired Spotsetter, a social search and mapping startup, after the service said that it had closed down.
Nokia ushers Desti's smart travel technology into its HERE mapping technology, which will be pushed to Microsoft's Windows Phones and Amazon's mobile devices.
The previously banished terrain view is now back, along with a few other tweaks.
Microsoft weaves its Maps app more tightly into its Cortana digital assistant, although it will also require a forthcoming Windows Phone update. Personalized recommendations have also been added from Yelp and TripAdvisor.
Maps on the desktop now shows elevation gains through a new graphical display