What does Acxiom know about you? More than you think, not all of it true, but AboutTheData.com lets you peel back the cover of the data mining giant and look inside.
TV mounted sensor detects passers-by and reels them in for marketing promotions
Your customer data contains hidden gems of business intelligence. Here's how to make it work for your company.
Facebook's huge active community makes its latest feature a great way for businesses to turn followers into revenue
Business owners think they have a great understanding of their customers, but a new survey shows they're completely clueless.
Sony’s oddball marketing campaign coincides with the U.K. launch of its 55X9 Bravia and 65X9 Bravia Ultra HD televisions. Sony’s 55- and 65-inch Ultra HDTVs, which feature a display resolution of 3840 by 2160 pixels, went on sale in the U.S. in April.
More useful data analytics coming later this summer.
Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot.
It's all about early retweets.
One IT leader with a background in marketing offers advice for bridging the two worlds.