One IT leader with a background in marketing offers advice for bridging the two worlds.
Forget plastering neighborhoods with flyers. This iPad app (coming soon for other platforms) gives small businesses some clever tools for custom marketing.
Hosting a conversation on Twitter is a great way to reach out to customers and establish your company's thought leadership.
Twitter chats invite anyone with the right hashtag to join your conversation. It's a great tool for businesses looking to start a dialogue.
New features in Windows 8 and Internet Explorer 10 help you integrate your website and attract visitors to it.
Before investing in an ad campaign, learn how to stretch your dollar and reach more people on Facebook, Twitter, LinkedIn and StumbleUpon.
We placed ads on AdWords, Facebook, Twitter, LinkedIn, and StumbleUpon. Which service provided the best ROI? The results will surprise you.
Changes to Facebook's News Feed offer new opportunities for businesses with a Facebook presence.
To attract customers to your brand, look beyond the ususal social media sites.
Soon it will be a snap for people to find they have "likes" in common on Facebook. Here's how your SMB can benefit.