But while you can create your own customized, off-contract Moto X phone, it's still tied to AT&T.
Microsoft and Motorola are expected to begin arguments on Monday in the second part of a court case regarding patent licensing fees.
Some people just like real keyboards, but they've had limited choices when it came to top-shelf smartphones. A series of leaked images of the new Droid 5 may give them hope.
In the case of Motorola's unique Moto X, it's what's outside that counts.
Motorola's Moto X devices will become widely available within days.
When the phone launches this Friday, consumers will not be able to use the engraving function.
The Nokia Lumia 1020 and Moto X square off against the iPhone 5 and Samsung Galaxy S4 to see who takes home the smartphone camera crown.
Easily Motorola's best-looking Android phone to date, the Moto X has unimpressive specs but runs very well.