Republican lawmakers and witnesses repeat criticisms that net neutrality rules would slow broadband investment.
More than half a million new comments are on their way to the FCC, lobbying against the regulatory body's Open Internet guidelines.
Several large websites will display site-loading spinning wheel icons to symbolize slow connections.
Anna Eshoo asks Reddit users to come up with a new description as a way to limit confusion of the issue.
The agency will not allow paid priority deals if they are bad for consumers or for innovation, Wheeler says.
The digital rights group plans a net neutrality complaint against the four largest U.S. carriers.
The agency has received 677,000 comments on its proposed net neutrality rules
Right now, lobbying money is pouring into both sides of the net neutrality debate. But if the Republicans take Congress in the mid-term elections, that party's push to block regulation will likely prevail.
Strong net neutrality rules should keep the Internet open, dynamic and spontaneous for all, the companies said.
Pulling on a rope labeled 'The Internet,' protesters representing telecom companies and regular users vied for domination, bringing the net neutrality controversy to life.