Apple’s use of celebrity endorsements for its ads is a departure from the company’s previous commercials, which were focused on the iPhone itself.
Big bucks buys through the years don't always turn out the way either party expects. Here are a few famous examples.
Apple's applicaiton with the US Patent and Trademark Office hints the company plans to expand Siri from voice recognition to on-the-fly translation.
A survey from Parks Associates found that only 37 percent of respondents said they would like Siri for their TVs.
A Brooklyn man says Apple's voice-activated assistant can't understand directions, locate nearby stores and often produces incorrect answers, contrary to Apple's ads.
When you choose iOS you have to be willing to work within the "walled garden," but if Apple would change this one thing it would make iOS a fundamentally better mobile platform.