Twitter's new program hopes to give marketers better information about how companies' tweets impact sales in physical stores.
Nearly half of the companies Forrester surveyed “are concerned about corporate collaboration issues and are keen to keep Facebook and Twitter streams clearly separated from corporate applications.”
Many of today's hottest products do something similar by drawing value from the collective actions of users through a selection of crowdfunding sites.
Times are hard in Farmville as its owner, social games company Zynga reports that its user base has declined by almost a half in the past year.
Yahoo's profits rose, though sales at the company were still down. Analysts say it is too soon to tell if the company can ever be "cool" again.
Business owners think they have a great understanding of their customers, but a new survey shows they're completely clueless.
SproutSocial is a beautiful social dashboard full of useful features that is not cheap to use, but is bound to change the way you manage your social media and branding.