Prices on 4K televisions are dropping and content is becoming easier to create and deliver, which will amount to an uptick in sales of 4K sets in 2014.
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At the NAB Show in Las Vegas the company said that its 55-inch set will go on sale in the U.S. later this month for $5000
Sony will soon launch 4K TVs far smaller and cheaper than existing models, along with a 4K media player and download service, all aimed at bringing the next-generation TV format into the mainstream.
In his first year as Sony CEO, Kazuo Hirai has remade the company, cutting thousands of jobs, selling off large businesses and core properties, and moving divisions around the world.
Following the launch of its flagship Xperia Z smartphone in February, Sony has announced two middle-range models to go on sale during the next three months.
Sony chairman and former CEO Howard Stringer, who has been at the company since 1997, will be leaving the company in June.
Sony will sell off its holdings in mobile game firm DeNA for about US$440 million, the latest in a string of deals that could boost its bid for a profitable year.
The cross-device games company will now be native to Xperia handsets. Its games app is alread available on Windows PCs and Android devices, including the Kindle Fire.