IFA 2014: Flexible TVs are the latest gimmick

PCWorld | Sep 5, 2014

At the IFA consumer electronics show in Berlin at least three manufacturers were showing sets that could go from flat to slightly curved and back.

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IFA 2014: Flexible TVs are the latest gimmick

Flexible displays are the latest trick from TV makers to entice consumers. At the IFA consumer electronics show in Berlin at least three manufacturers were showing sets that could go from flat to slightly curved and back.

The curves on the TVs are gentle with 4 to 5 meter radii. That means to get the most from the sets you'd need to sit that far away.

Samsung and LG had the most impressive displays. Samsung showed a super wide 105 inch display that appeared to have the best image quality.

LG had a 77 inch model with a variable curve. Both sets could change the curve with a remote control.

So why are TV maker makers doing this? It seems like the answer is because they can. Some cite user choice, others say it makes the TV look better and still more say the TVs are curved for comfort.

China's Hisense also got in on the action, but it's TV jerked back and forth at points when it was flexed. And while not visible to the naked eye, the screen seemed to flicker when we recorded it.

IFA has a history of TV gimmicks. About five years ago it was all about 3D, then OLEDs with their bright images attracted attention. In most recent years it's been about 4K and curved TVs. As for the bendable TVs there's been no pricing or availability announced.

At the IFA in Berlin, Nick Barber IDG News Service.
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