A fifth of music downloaders in the U.S. have also downloaded full-length motion pictures, leading research shows.
Ipsos-Insight's quarterly digital-music study Tempo reveals that 21 percent of American downloaders aged 12 and over have downloaded a full-length motion picture.
The research reveals 37 percent of 18- to 24-year-olds have downloaded a full-length motion picture from the Internet. Men are more than twice as likely than women to acquire a digital motion picture online.
Ipsos-Insight's technology and communications practice Senior Analyst Matt Kleinschmit says: "The data is evidence that American downloading behaviors are expanding beyond music and moving towards broader digital entertainment acquisition and consumption behaviors.
More than Music
"While the music industry continues to define and integrate the role of digital music in the existing music marketplace, the motion-picture industry is presented with a unique foresight into next-generation consumer entertainment.
"Multimedia-enabled portable devices, digitally formatted television content, and downloadable back catalogue videos are just a few of the categories that may be mined in anticipation of near-future consumer demand."
The research also reveals that nearly two-fifths (38 percent) of American downloaders have downloaded a music video from the Internet, and 15 percent had done so within the month before the survey.
Downloading of music videos is popular among 18- 24-year-olds and 25- 34-year-olds (49 percent and 43 percent, respectively). Nearly half (45 percent) of all male American downloaders have taken part in this digital downloading activity.