Google plans to enhance its Google News article search service by adding content syndication, according to executives from the Mountain View, California, company.
The new feature will allow Google News users to set up RSS (Really Simple Syndication) or Atom content syndication feeds for specific Google News sections, such as entertainment, business, or world news, and for specific terms users search for on Google News, such as "George Bush," "diabetes," or "space shuttle."
Users will also be able to set up RSS or Atom feeds for customized sections they create on Google News.
"This is another way of allowing users to access Google News information," says Debbie Jaffe, Google's senior product marketing manager for consumer products.
This is the single most requested feature by Google News users, says Nathan Stoll, Google News product manager.
The Google news feeds can be delivered to any RSS or Atom news reader service, including the personalized home page that Google offers users, which contains such a service, Jaffe says.
The new feature works only for Google News editions in English, which include sites for the U.S., the U.K., Australia, and several other countries, Stoll says.
Google is not announcing any plans to extend the content syndication feature to Google News editions in other languages, he says, adding that Google has 22 localized editions of Google News in nine different languages.