The arrival of a new year can help motivate us to set goals that prompt great results. While eating healthy and getting more exercise are admirable New Year's resolutions, I'm thinking about something a little different: making the most of your e-mail marketing efforts.
Why not set a goal to reach your personal best as an e-mail marketer in 2008? This month I'm highlighting some e-mail marketing best practices to help you get started.
I encourage you to pick at least one that you aren't doing and hold steadfastly to it this year. By doing so, you will find that e-mail marketing can make even more of a positive impact on your business or organization than it has so far.
If you haven't added a sign-up box to your website, now's the time. If you have a store front, keep your e-mail book on the counter and ask every customer to sign it. Consider setting a goal to grow your list by a certain percentage this year.
Do you have great ideas for e-mail promotions that you haven't put to work yet? Let this year be the year. The little bit of extra time and energy you spend on creating your e-mails can get a big return.
It might take some work to get rid of old e-mails and hunt down the issues for those being blocked, but it's worth it. And once you've spent the time to do a deep cleaning, the upkeep is easy. Make it your goal to give a little bit of time to list cleaning each month so you can get that good feeling that comes from having a sparkling list made up of people who want to hear from you.
If you can communicate with your contacts about something that you know is of interest to them, you have a much better chance of getting them to open the e-mail, read it and act on it. The more targeted the message, the better the response.
I hope that one--or all, if you are ambitious--of these resolutions works for you. Tap into the potential of e-mail marketing and let this be the year that you reap the best results ever. Happy e-mail marketing!
This story, "E-Mail Marketing Resolutions" was originally published by Entrepreneur.com.