Some products come in packaging so tough it takes a chainsaw to rip open them. Amazon is trying to eliminate this "wrap rage" with its new Frustration-Free Packaging for 19 of its best-selling products from manufacturers such as Microsoft, Fisher-Price, Mattel, and Transcend.
The19 products that Amazon has released from their environmentally-unfriendly packaging include several Microsoft mice and some Transcend SDHC memory cards.
Another purpose of Frustration-Free Packaging is to achieve environmental sustainability through waste reduction. Amazon's initiative will take time to gain momentum, but the company hopes that all of its wares will be Frustration-Free within several years.