Pure Digital just can’t seem to sit still; in 2007, the company released its original VGA-quality Flip camcorder, which has already become wildly popular with customers. The company says it has sold 1.5 million Flip units after a full year in the marketplace. For some perspective on that claim, consider this: U.S. customers purchase an average of 3 million camcorders a year. Pure Digital has surely increased the size of this customer base, so it seems unlikely the company owns more than 50 percent of the marketplace, but there is no question the company is the number 1 camcorder maker in America.
With its simple product line, Pure Digital has made huge inroads against major manufacturers, and The New York Times is reporting that Pure Digital is also the fastest growing tech company in Silicon Valley. The company has increased by 44,667 percent over the last year with an employee base of 90 people. If the company can keep coming up with affordable and innovative devices, it may be the leading camcorder maker for years to come.