9:36 PT - JS: That is one of the most impressive demo tricks I have ever seen. (I imagine he's using a Mac Pro with a zillion cores to demo the image-stabilization feature, but it's still very cool.)
9:37 PT - DM: Now he's going to show us clip adjustments, like the speed. So you can slow down that really quick moment, like this shot of a leopard jumping down the tree. There's video effects; instant previewing, no rendering. Ooh, aged film. For your home silent film movie projects.
9:38 PT - DM: Animated Travel Maps. Alright, I admit: I've always wanted to be Indiana Jones. Drag a map in, type a couple letters and it helps you find the location. You can drag a new map in and it just replaces it, remembering the location. Works with multiple cities, just in case you're running around the world looking for the Ark of the Covenant.
9:39 PT - DM: On to Themes. There are five themes, he's going to show us Photo Album. Adds titles and transitions, mixing with cross dissolves and it puts in a credit "Directed by Phil Schiller." Ooh, meerkats. Looks almost professional (assuming you have a really, really nice camera and some skills).
9:41 PT - DM: Just one more app Phil wants to spend some time on: GarageBand '09. And here's the one feature Phil loves: "Learn to Play." Built in HD videos of instructor, and it shows you the instrument in front of you. The instructor talks just like Bob from the iPhone videos. It includes 9 basic lessons for guitar and piano for free. Download them when you need to use them.
9:44 PT - JS: Important point: Instructor Tim is the teacher in both videos. I wonder how many instruments he knows how to play?
9:44 PT - DM: They've also got Artist Lessons: musicians teach you to play their songs. Here's a few: John Fogerty; Colbie Caillat; Patrick Stump; Sting. Piano: Sarah McLachlan; Ryan Tedder; Norah Jones. They're going to add more and more. I think this really illustrates how much Apple really loves music. Can't wait for the iMovie feature where Martin Scorsese tells you how to direct a world-class drama.
9:46 PT - DM: Here's another clip of one of the lessons, John Fogerty talking about being fascinated with Beethoven's 5th symphony opening. Pretty cool: but I bet they can't teach you how to play Guitar Hero.
9:48 PT - DM: There are also new versions of iWeb and iDVD '09 as well...but we're not going to talk about those today. $79 for upgrade; $99 for Family Pack. It ships at at the end of the month. That's the first thing Phil wanted to talk about.
9:49 PT - JS: That's a lot of stuff in iLife '09, and of course you know there's a lot more that we didn't even see. Sorry, iWeb, you're in the penalty box with iDVD now.
9:49 PT - DM: Moving right along. A completely new version of iWork '09. Very, very sparse applause. Keynote '09: Phil's using it for this presentation (taking a page from Steve's playbook). Here's what's new.
9:50 PT - DM: Magic Move: you set up your slides and Keynote does all the options for moving objects between your slides. Looks a bit like the way Flash does animation.
9:51 PT - JS: Yeah, in a more professional tool you'd call Magic Move "tweening" -- you set a start and an endpoint and the program figures out the in-between. Also, this appears to be an example of Apple's Core Animation framework in action.
9:51 PT - DM: Object transitions: simple animated transitions. Text transitions: swing transition. Energy shimmers into Efficient. ("That's for you Al," Phil says to Al Gore, who's sitting right in front.) Anagram: "twice as fast" to "half the price." There are plenty of transitions between charts and graphs as well. Woooo...? New themes as well: Kyoto, Showroom, Brushed Canvas, Venetian. One more feature: new Keynote Remote. It's an iPhone/iPod touch application that lets you control your keynote presentation. In vertical mode it shows you slide plus speaker notes; horizontally shows you current slide and next slide; flicking through your presentation advances in your slides. It's a $0.99 application—"you can see we've already given it five star reviews."
9:55 PT - JS: It's rare to get woos and cheers for a presentation program. But the animation effects are very cute. And more importantly, the Keynote Remote app will be a boon to presenters. Although, 99 cents, Apple? Do you really need that cash? Why not free? Or if it's really valuable, why not $10?
9:55 PT - DM: Pages '09. First up: full screen view. "It was a dark and stormy night" says the page. But you want to stop and focus on your writing (oh, boy, that's for me!). It excludes everything else so you can just see your work, like WriteRoom or many other Mac writing apps. Move your mouse up and you still have access to the menus. Dynamic outlines: type your outline, different levels, different font sizes; reorganize your thoughts; and your page view reflects any changes.
9:57 PT - DM: Support for MathType & EndNote: formulas that scientists and engineers want to use. EndNote is for scientists, engineers, people publishing papers. EndNote support is pretty huge in academia; nice to see integration in Pages, since it's a big Microsoft Word feature. New templates as well: certificates, envelopes and letters, etc. And that's Pages '09.
9:58 PT - DM: And the third product is, of course, Numbers '09. Finally, a fun, easy-to-use spreadsheets (uh huh). So they've added table categories. A new "categorize by this column" choice and it automatically creates a table based on that category. Most advanced feature requested was more powerful formulas. Over 250 functions; new function view, type in and search for the function you want. Passing your mouse over a variable in a function gives you a tool-tip and it's all color coded.
10:00 PT - DM: New chart options. Mixed chart types; multi-axis charts; charts with trendline; error bars. Really important to people doing financial or scientific charts (yes, I imagine you need error bars in the financial industry these days; *zing!*).
10:01 PT - JS: My turn to woo-hoo. Linked charts! So now you can make a great chart in Numbers and embed it into a Keynote presenatation, with updates when the data changes.
10:01 PT - DM: You can link charts into Pages as well; change it in Numbers and it reflects the view in your Pages doc. Lots of new templates in Numbers too. And that's Numbers '09. And that's iWork '09. I can barely contain my excitement. $79 for iWork and $99 for the Family Pack. Or $49 with a new Mac. iWork '09 is shipping today.
10:02 PT - DM: But if you want to get both and haven't upgraded to Leopard. Now there's a "Mac Box Set" where you can get Leopard, iWork '09, and iLife '09 for $169 (that's a pretty darn good deal). It'll shape in late January with iLife '09.
10:03 PT - DM: One more thing with iWork: it's iWork.com (I think *one* person just clapped). iWork.com is a new service to share documents with other people online, including collaboration. You can invite people who can then go view your documents online, add comments and notes, and then download a copy in multiple formats. Don't have to copy-and-paste your documents in email. Phil's going to give us a demo.
10:04 PT - DM: A Pages document about the Mars Phoenix Lander. "In my spare time I'm a rocket scientist," says Phil. There's an iWork.com button on the toolbar; it prompts Phil to send an invitation, linked in to your address book. Pages creates the different formatted versions of the doc and sends it to iWork.com.
10:05 PT - DM: Here's what it looks like on the other computer. There's an email that asks you to view the document; click it and it opens in any popular browser. You can flip through and leave comments. There's a download button that lets you choose to download it as a Pages document, PDF, or Microsoft Word file.
10:09 PT - DM: Surprise! You can also share Keynote presentations and, presumably, Numbers spreadsheets. This is the beginning of a new service, says Phil. You can sign up free for the beta, but there will be a fee later. There's a place where people can send in comments (and Apple can presumably ignore them). You can use it to access your documents from anywhere in the world. It's available as the beta today.
10:10 PT - DM: And on to thing #3. It's the new 17" MacBook Pro. It's finally getting the unibody upgrade. Let's take bets: will it have FireWire? 400? 800?
10:11 PT - DM: For the last 8 months running, if you look at the list of laptops sold in US, MacBook has been #1 on the list. So here's the 17": 0.98 inches thin. World's thinnest 17-inch notebook. It's 6.6 pounds, which also makes it the lightest 17-inch notebook. 1920x1200 LED backlit. 140-degree height/120-degree width viewing angle. 700:1 contrast ratio; 60% greater color gamut than previous notebook display. It's got a glossy display, so they've also got a $50 anti-glare option. Same display properties as last 17".
10:13 PT - DM: Ports: FireWire 800. 3 USB ports, ExpressCard 34 slot. Battery life indicator, Ethernet, mini DisplayPort. About what you'd expect. New glass trackpad as on the previous unibody MacBooks. 2.93 GHz, up to 8GB of memory at 1066 MHz DDR3 ram. Built-in both the GeForce 9400M and the GeForce 9600MT. 320GB hard drive standard. Up to 256GB SSD drive option. Plus the usual backlit keyboard, iSight, magnetic latch, etc. Works with the new DisplayPort Cinema Display.
10:15 PT - DM: Innovative new battery: longest lasting battery life ever, but keeping notebook just as thin and late. Phil's going to run a video about *batteries*. Bigger battery means more capacity, but the problem is where do you get the space? Turns out it takes a lot of space to make a removable battery. Duh duh DUH!
10:17 PT - JS: This is amazing. It's really an entire video that's been built to explain why Apple's not allowing the battery to be removable in the 17-inch MacBook Pro. I know this is a controversial topic, though I do agree that most users will never buy a second battery. However, Apple's been pretty skimpy on licensing the MagSafe power connector to allow people to build external backup batteries. It would be nice if Apple would loosen the restrictions on MagSafe while it's preventing people from swapping batteries.
10:17 PT - DM: Doesn't use the same cylindrical AA cells that most batteries do. Instead they use custom-shaped cells. Lifespan of cells is 3x industry standard. It's hypnotic, watching them make batteries.
10:19 PT - JS: Prediction: The MacBook Pro battery video will be the new processor pathway video of that Macworld Expo New York keynote earlier this decade. Legendarily random and long and self-congratulatory. But it's green, I'll give 'em that.
10:18 PT - DM: Adaptive charging reduces wear-and-tear as you recharge. Up to 1000 recharges; 3x industry standards. There's a chip in the battery that talks to each the cells and reports on state to system; system adjusts current accordingly.
10:19 PT - DM: 17" MacBook Pro is free of many toxins. Highly recyclable aluminum and glass. The battery lifespan is supposedly extended to 5 years, meaning fewer batteries in landfills. There's a shot of the bottom of the 17", with no access panel (does that mean no RAM/HD upgrades either?).
10:21 PT - DM: They claim discrete graphics get you 7 hours of battery life; integrated gets you up to 8 hours. Three hours longer than previous 17" MacBook Pro; 60% increase. Will be interesting to see how the real-life tests bear that out. MBP is PVC- and BFR-free and takeback and recycling programs.
10:22 PT - DM: One configuration, but you can build-to-order. Still at $2,799. 2.66GHz Core 2 Duo, 4GB RAM, both graphics chips, 320GB hard drive, and a SuperDrive. Starts shipping in late January.
10:22 PT - DM: And here's the environmental report card. Take that, Greenpeace. Arsenci-free, BFR-free, Mercury-free, PVC-free, highly recyclable, 34% smaller packaging, 1000-recharge battery. EPEAT Gold certification.
10:22 PT - JS: (Off topic: I am told we're having a musical guest today. I am going to assume that someone is going to teach us how to play guitar or piano.)
10:24 PT - DM: But we're actually going to talk about iTunes too. Started music store in 2003. Now it's 2009. 6 billion songs sold (one for every person in the world?). Over 10 million songs available, largest library. Over 75 million accounts with credit cards. Wanted to give people a legal way to purchase songs over the Internet. And, of course, they became the #1 channel for music. So what's new in 2009? Three things.
10:26 PT - DM: First, the price: we've had one pricing model for all songs. Starting in April they're giving them more flexibility: three tiers at $0.99, $0.69, and $1.29. More songs are going to be offered at $0.69 than $1.29 says Phil. The second thing: iTunes Plus which, as you know, is DRM-free. Encoded at 256kbps AAC encoding. One-click upgrades. New today? Starting today 8 million songs will be offered DRM-free (couldn't get that last 2 million, huh?). By end of quarter, entire catalog will be DRM-free. In case you missed it: All songs will be DRM-free in iTunes.
10:28 PT - JS: Big news. Amazon has had this for a while now, and the record companies were withholding the DRM-free songs from Apple's store. Now they get variable pricing, and Apple gets DRM-free. It makes it more likely that I'll start buying iTunes tracks again -- I've been using Amazon MP3 for the past year, almost exclusively.