No New Xbox Because "Faster" and "Prettier" Doesn't Cut It

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Don't look for Microsoft's Xbox "Next" anytime soon, says company President Robbie Bach. According to Bloomberg, Bach says Microsoft's planning to stick by the Xbox 360 longer than the original Xbox because "it's getting harder to persuade consumers to upgrade."

What's more, Bach says the current console lineup's outputting groovy enough visuals that it'd take some serious arm-twisting to convince us to upgrade in the near term.

"Just coming up with something that's faster and prettier isn't going to be sufficient," said Bach. "The life cycle for this generation of consoles -- and I'm not just talking about Xbox, I'd include Wii and PS3 as well -- is probably going to be a little longer than previous generations."

Could it be? An honest-to-goodness executive making sense?

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