According to Game Daily, the Electronic Entertainment Design and Research (EEDAR) reports that game publishers are taking a risky step in dropping the cost of new titles. However, the decline in prices is predicted to attract a greater number of non-traditional gamers in purchasing 7th generation consoles as a result of cheaper titles.
The manufacturer's suggested retail price (MSRP) of Xbox 360 and PS3 games are being marked as low as US$59.99 or less in order to compete with the latest trend in pricing and the available retail shelf space. Since new releases must compete with previously released titles, older generation games are being phased out, increasing the shelf space for current titles.
This price drop is predicted to have a similar impact on Wii titles, which already has a competitive advantage in its comparatively lower prices. It is likely that we will see prices marked at an average of $53 on upcoming releases for Xbox 360 and PS3 titles.
This story, "Console Game Price Drops to Compete With Shelf Space" was originally published by GamePro.