While competitors like the Apple iPhone and the budding Google Android platform have garnered a lot of attention lately, Research in Motion (RIM), maker of the ubiquitous BlackBerry smartphone, sees itself as the right choice for businesses, a company official stressed Friday.
[ While RIM is promoting its signature smartphone, the company is also a party in a patent dispute. ]
As far as Android, Panezic said, "To be quite to be quite honest, it's a wait-and-see attitude. It's an open device-centric platform." He also emphasized BlackBerry as offering a platform with behind-the-firewall capabilities and push technology.
The BlackBerry has expanded beyond its roots as a wireless tool to read e-mail, now offering such capabilities as business collaboration like social networking and the sharing of data and documents, Panezic said. "That's an example of things that 10 years ago were quite frankly a dream," he said.
While smartphones like the BlackBerry are only a relatively small portion of the overall cell phone population, the volume is growing, Heit stressed. The smartphone has been a disruptive technology to devices like the laptop computer and desktop phone as it adds more capabilities, such as reading and editing of documents, he said.
"I'm starting to eliminate the use cases why I carry a laptop," Heit said. Eventually, the BlackBerry could be expanded to such diverse uses as remotely controlling the temperature in a home swimming pool or as a TV remote, he said.
The company plans to open in March an application store for third-party and RIM applications for BlackBerry. Applications for the BlackBerry were noted, such as the Pyxis Mobile application for mortgage-banking and the Salesforce.com CRM system.
RIM officials also detailed company technologies including BlackBerry Enterprise Server 5.0, for pushing e-mail and data to the BlackBerry. Previously referred to as "Argon," version 5.0 is due in the second quarter of this year, featuring enhancements in scalability and application deployment as well as high availability.
BlackBerry Professional Software provides smaller scale version of Enterprise Server, for small and mid-sized businesses. BlackBerry Mobile Voice System, meanwhile, allows calls to an office desktop phone to be channeled to a BlackBerry.
This story, "BlackBerry Courts the Enterprise" was originally published by InfoWorld.