Sometimes it's what a company says it's not doing that grabs your head and twists it around. Case in point, Blizzard veep of game design Rob Pardo is flatly denying rumors the company's been rapping with Microsoft about a hypothetical Xbox 360 successor (unimaginatively dubbed 'Xbox 720' by the mathematically literalist media).
It's no secret high level execs yak about this stuff behind hermetically sealed walls and chambers, probably carrying around microscopic explosives that could blow open their carotid arteries if they squeal. Occasionally something leaks anyway (or appears to) then bangs around the blogosphere with exaggerated gravitas.
With the Xbox 360 over three years old, it's as likely as not that Microsoft's already broached the subject of its Xbox 360 followup act (in one form or another) with whoever it's dubbed worthy. But that's about as prescient on my part as suggesting Toyota's presently rendering concept sketches of its 2012-2013 midsize lineup, i.e. "it's the common sense, stupid."
Matt Peckham wagers everything's true and false simultaneously, just to be safe. You can follow him at twitter.com/game_on.