Facebook continues to evolve as it strives to master its own business model. With the latest evolution, Facebook makes its service more valuable to businesses. With the updated Fan Page, businesses now have the ability to send updates straight to the news feed of any person who has chosen to be a fan of that business.This will help companies make their online marketing strategies more viral.
Additionally, Facebook is adding an analytics tool called Insight so you can better understand the demographic of your fans. If your business currently does not have a Facebook fan page, now is the time to jump on the opportunity for maximum early exposure.
Be aware, however, that millions of Facebook users are complaining about the latest changes and Facebook has been known to make quick decisions based upon user feedback. Additionally, it currently appears that people who became fans of business pages prior to March 20 will not receive newsfeed updates from fan pages unless they "opt-in" to it, which is uncommon for many Facebook users. We will have to wait and see if Facebook makes further alterations based upon recent feedback.
Tyler Olson has a vision, a passion for technology, and a love for entrepreneurship. Tyler's current business, HelpMeTy.com, started out of his dorm room two and a half years ago to fix computers and make Web sites. The company now provides remote IT support as well as web services for many people and businesses.