Apple Rolls out Another Clever Banner Ad

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Apple is keeping the pressure on Microsoft with its latest "Get a Mac" Web ad, which is being displayed on websites like Wired.com.

In the ad, PC explains to Mac that PCs are also easy to use. In fact, they're as easy as 1-23. Get it? Not 1-2-3, but one-through-twenty-three! Okay, so it's not going to have you doubled over with laughter, but it's clever nonetheless, especially when you read the 23 steps:

  • Remove unneeded bloatware
  • Configure security settings
  • Download and install OS security patches
  • Restart
  • Download / install extra security programs
  • Restart
  • Download / install drivers for peripherals
  • Restart
  • Remove optional Windows components
  • Update new virus list
  • Run full system virus scan
  • Update new malware list
  • Run full system malware scan
  • Download / install application updates
  • Restart
  • Clean out system registry
  • Repair corrupt system registry
  • Defragment hard drive
  • Free up disk space
  • Scan disk for errors
  • Run system file checker
  • Read online instruction manual
  • Cross fingers

Ouch! Apple was going for the jugular on that one, especially number 23. Nevertheless, reading through this list almost brought back horrific flashbacks of my days as a PC user. The endless restarting, the driver issues, the malware--I break into a cold sweat just thinking about those dark times. Hopefully this new ad will help guide other poor lost souls to the light.

[Via MacDailyNews]

This story, "Apple Rolls out Another Clever Banner Ad" was originally published by Macworld.

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