Apple is keeping the pressure on Microsoft with its latest "Get a Mac" Web ad, which is being displayed on websites like Wired.com.
In the ad, PC explains to Mac that PCs are also easy to use. In fact, they're as easy as 1-23. Get it? Not 1-2-3, but one-through-twenty-three! Okay, so it's not going to have you doubled over with laughter, but it's clever nonetheless, especially when you read the 23 steps:
- Remove unneeded bloatware
- Configure security settings
- Download and install OS security patches
- Download / install extra security programs
- Download / install drivers for peripherals
- Remove optional Windows components
- Update new virus list
- Run full system virus scan
- Update new malware list
- Run full system malware scan
- Download / install application updates
- Clean out system registry
- Repair corrupt system registry
- Defragment hard drive
- Free up disk space
- Scan disk for errors
- Run system file checker
- Read online instruction manual
- Cross fingers
Ouch! Apple was going for the jugular on that one, especially number 23. Nevertheless, reading through this list almost brought back horrific flashbacks of my days as a PC user. The endless restarting, the driver issues, the malware--I break into a cold sweat just thinking about those dark times. Hopefully this new ad will help guide other poor lost souls to the light.
This story, "Apple Rolls out Another Clever Banner Ad" was originally published by Macworld.