Are Baby Boomers Killing Facebook and Twitter?

Today's Best Tech Deals

Picked by PCWorld's Editors

Top Deals On Great Products

Picked by Techconnect's Editors

1 2 Page 2
Page 2 of 2

Share and Share Alike?

To get a more personal take on the way family politics play out on Facebook, I called up a Baby Boomer I know pretty well: my Aunt Linda. She is on my Facebook friend list, as are her three children, aged 20, 23, and 25. In contrast to the Smiths, for whom an online connection proved troubling, my aunt came to Facebook in the first place because her college-age daughter invited her. For Aunt Linda, it's mainly a fun way to keep up with her kids while they're away from home.

"I try not to meddle," she says. "I typically go on there, look at their latest pictures, and log off."

But like many of her generation, Linda is deeply concerned about the amount of personal information that her kids--particularly her 20-year-old daughter, who is still in school--share online.

"It really worries me. Not just possibility of stalkers, but also because of the way it represents her online. I know that [her older brother] had employers checking out his MySpace page when he was interviewing for jobs right out of school."

Lee Rainie
Talkin' 'bout his generation: Lee Rainie is director of the Pew Internet & American Life Project.
Pew's Rainie confirms that my aunt's concerns are hardly unusual for a member of her generation. "Older Americans are worried about the way younger users behave--how much they disclose, how they present themselves. They wonder, 'Aren't they concerned about the future?' They're aware that [kids] are creating a permanent record on the Internet."

It's the Smith family dynamic in reverse: The voice of age and experience seeks to caution the young against potentially harmful exuberance in the online world.

Different Strokes

In addition to basic differences in attitude that seem to arise with differences in age, each generation tends to use social technologies in different ways. To get a broader sense of these differences, I asked 1200 of my closest friends on Facebook and Twitter what they thought of the online generation gap. Surprisingly, the answers I got--from people as young as 19 and as old as 60+--were fairly consistent.

The gap is most evident in the way people use the networks, not in who they connect with. The networks of nearly everyone who responded to my questions span multiple generations of users. But the observations my correspondents made about the kinds of posts that other participants submit were telling.

One representative response came from a Twitter user who had this to say: "Gen Dvide=Usage Dvide <25 Tend 2 use 4 form of "stalking" celebrities & peers >25 tend 2 use 4 customized networking/info/culture/research"

Translation: It's all in how they use it. Common gripes about the inanity of Twitter updates--stereotypically oversharing every moment of daily life from breakfast to dinner, including all rest stops--may be largely due to the tendency of twenty-somethings to broadcast their personal lives in their status updates. (The Twitter criticisms are rebuttable, of course.) Nearly every respondent acknowledged that members of Generation Y--often defined as those born in the 1980s and 1990s--seem bent on publicizing every detail of their daily life over the Internet.

By contrast, members of Generation X--tagged as those born between 1964 and 1984, who now make up much of the mainstream workforce--tend to post more information about their professional lives, conferences they're attending, and projects they're working on. To some older observers, it looks like self-absorbed bragging, though many thirty-somethings claim to have reaped career-boosting benefits from this type of crowdsourcing. (There is much argument over when the different generations start and stop: Sometimes the Cultural Generation definition is more important than the actual birth year.)

Toward the upper end of the age spectrum, Baby Boomers tend to use social networks for connecting with old friends, sharing political news, discussing religion, and exploring hobbies. Due to the rocky economy, they're fast getting used to networking for jobs via the Internet, as well.

A Facebook contact wrote: "All the 20-somethings I know have hundreds of friends; it seems like they connect with everyone they've ever met. I think 40-somethings like me are more selective--I don't accept requests from people I don't know, and tend to think of Facebook more in terms of networking and connecting with old friends."

Another Twitter denizen had this perspective: "There is a divide. As services become more organized, they attract older users. Once it becomes more organized, the kids leave."

Rainie agrees. "There's probably some generational divide," he says. "Because people hang out with their friends, there's bound to be some clustering." But he sees no evidence of a serious online generation gap and admits that his own friends list spans multiple generations.

Though the cross-chatter between members of the various age groups can get a little noisy, none of the people I talked to saw it as a bad thing. Instead, most seemed glad for the diversity of their friend lists.

In the future, Rainie envisions a day when social networks will more closely reflect the way real-world social networks function, allowing users to discriminate better between close ties and loose ties. When that happens, much of the cross-chatter may be lost. But when that happens, we may also lose a great opportunity to share ideas across the generations.

Robert Strohmeyer, a card-carrying Gen X-er, also is a senior editor at PC World. He keeps his Facebook profile private, but tweets openly as rstrohmeyer. For PC World's foray into fantasy Facebook profiles, read "Facebook Pages We'd Like to See."

Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.
1 2 Page 2
Page 2 of 2
Shop Tech Products at Amazon